6 Benefits of Choosing a Local Agency

  1. A local agency will understand the local market. Remember those global branding fails? The large corporations launching those campaigns did not understand the market they were advertising to.
  2. When working with a local agency, you won’t have any time zone differences to worry about. Everyone is on the same page, the same schedule!
  3. A local agency will likely have a network of local vendors you will build relationships with. Now you are supporting more than one local business.
  4. You will get more individualized attention from a smaller local agency than a larger corporation. You will probably get to meet the owner of the agency. The team may be more creative and can make quicker adjustments, since there is no jumping through bureaucratic hoops.
  5. A local agency will likely have established relationships with local media. Local news outlets are very effective at actually reaching local markets.
  6. When you work with a local agency, you may end up being partners and friends for life.
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What is Clear Space?

Clear space refers to a specific amount of are a logo is defined to have on all sides (in a brand standards manual or house style guide), no matter where the logo is applied. The reason for clear space is to ensure the logo maximizes visibility and impact. There is no set rule for defining…

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What is the Difference Between Serif and Sans-Serif Typefaces?

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8 Signs You Need to Update Your Brand

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5 Reasons Successful Branding is Important

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How Decades of Solid Branding Saved Coca-Cola from the Pepsi Challenge

The Pepsi Challenge was a marketing campaign started in 1975. It was simply a blind taste test between Pepsi and Coca-Cola, touting that even Coca-Cola fans choose Pepsi. It was a wildly successful marketing strategy that they revisited for decades. Coca-Cola even ran their own private tastes test, through which they found Pepsi was indeed…