6 Benefits of Choosing a Local Agency

When it comes to branding and marketing, choosing the right agency is crucial. While larger global agencies may seem like the obvious choice, working with a local agency can provide unique benefits that can make a big difference in the success of your branding efforts. In this article, we’ll explore six key reasons why working with a local agency can be advantageous for your business.

  1. A local agency understands the local market: A local agency has a deep understanding of the local market, including the culture, language, and consumer behavior. This can help ensure that your branding efforts resonate with your target audience and avoid embarrassing mistakes that can occur with global branding campaigns.
  2. No time zone differences to worry about: Working with a local agency means everyone is on the same page and on the same schedule. This can make communication and collaboration much smoother and more efficient.
  3. Access to local vendors: A local agency often has a network of local vendors that they work with regularly. By working with a local agency, you can build relationships with other local businesses and support the local economy.
  4. More individualized attention: A smaller local agency can provide more individualized attention and personalized service compared to larger corporations. This can result in a more creative and nimble team that can make quicker adjustments to meet your branding needs.
  5. Established relationships with local media: Local agencies often have established relationships with local media outlets. This can be beneficial when it comes to securing media coverage and reaching your target audience through local channels.
  6. Long-term partnerships: When you work with a local agency, you usually end up building a long-term partnership. This can be valuable in terms of building trust and loyalty between your business and the agency.

Working with a local agency can provide numerous benefits for your branding and marketing efforts. From a deep understanding of the local market to more personalized service and access to local vendors and media, a local agency can be a valuable partner in building your brand. As business guru Michael E. Gerber once said, “The objective of a business is to create a customer who creates customers.” By working with a local agency, you can create a strong and sustainable customer base that supports your business for years to come.

Written with the help of AI.

1600px-Belief+Doubt_(2012)

The Difference Between Graphic Art and Graphic Design

Graphic Art – the fine and applied art of representation, decoration, and writing or printing on flat surfaces together with the techniques and crafts associated with them. Essentially, a graphic artist may create art for the sake of art. They may want to convey a certain idea or story, or they may not. Graphic artists…

Crop casual man working in typography and setting colorful inks in printing equipment

When Should You Utilize Digital Printing?

Digital printing is probably what most people are most familiar with, since you probably have one at home. Inkjet printers and laser printers are found in many homes, schools, and offices. Of course, these are generally consumer-level digital printers. For digital printing, images are sent directly to the printer using digital files, as opposed to…

white clouds on blue sky with copy space

What is Clear Space?

Clear space refers to a specific amount of are a logo is defined to have on all sides (in a brand standards manual or house style guide), no matter where the logo is applied. The reason for clear space is to ensure the logo maximizes visibility and impact. There is no set rule for defining…

burger-king-new-image-1200

A Brand Refresh fit for a (Burger) King

Not too long ago, Burger King underwent a major brand refresh not too long ago! They hadn’t rebranded since 1999, and this new rebrand feels super fresh and juicy. At first glance, some may think they simply returned to their most successful old logos, of which appeared in 1969 and 1994 – but it’s so…

small-business-DHZ8SE6

6 Reasons why a Strong Brand is Important for your Small Business

Building a strong brand is a critical component of any successful business. A well-crafted brand strategy not only helps businesses establish recognition and build trust with their customers, but also supports advertising efforts and inspires employees. Furthermore, strong branding can increase a business’s financial value and generate new business opportunities through word-of-mouth referrals. As the…

Random letter

What is Typography?

Essentially, typography is the visual component of the written word. It is the technique, and art, of arranging letters in a way that makes the text legible, clear, and visually appealing to the reader. Typography involves the structure, size, weight, and style of the characters. It also considers the amount of space between the letters,…

Close up of turntable neede on a vinyl record. Turntable playing vinyl record

Remixed’s 10 Step Process

Our 10-step process is the backbone of our customer journey. From the initial discovery phase, where we listen to the client and understand their strategic objectives, to strategic development, design, multiple rounds of refinement, and the final deployment of deliverables, clients should experience an engaging, collaborative, and satisfying journey with our agency. Listen (Discovery Phase):…