Not too long ago, Burger King underwent a major brand refresh not too long ago! They hadn’t rebranded since 1999, and this new rebrand feels super fresh and juicy. At first glance, some may think they simply returned to their most successful old logos, of which appeared in 1969 and 1994 – but it’s so much more than that. The brand refresh was handled by Jones Knowles Ritchie (who also recently happened to handle Dunkin’). The redesign really focuses on the basics, and is distinctly inspired by the food and philosophy of the fast food restaurant chain.
The new color palette feels very familiar, but it’s not some arbitrarily vintage color scheme. The warm orange, vibrant red, rich brown, bright green, and classic cream are derived directly from the warm burger buns, fresh tomatoes and ketchup, flame-broiled burgers, fresh lettuce and pickles, and even the onions and mayo used on their famous Whopper. Raphael Abreu, head of design at Burger King’s parent company Restaurant Brands International, shared “We wanted to use design to get people to crave our food; its flame-grilling perfection and above all, its taste.”
The new look also has a new custom semi-serif typeface aptly called “Flame”. The typeface harkens back to the Cooper Black font that was everywhere in the 70s, but feels more refined and less campy. Lisa Smith, the executive creative director from Jones Knowles Ritchie, points out that they created Flame with the idea that “it looks a little bit squishy and delicious, so you can almost taste the typeface.”
Along with the new logo, brand colors, and typeface, Burger King will be introducing new wrappers, packaging, uniforms, store design, and even an excellent favicon that elegantly showcases the initials BK as a juicy burger shape. This is a brand refresh done right, and will surely bring success to the Burger King franchise.
Plan it, make it, stretch it, wrap it, ink it, spin it, long print run it : Flexographic
Flexographic printing is a form of direct relief printing that is characterized by the use of flexible printing plates. In the past, these printing plates were always made of rubber, whereas today, flexible photopolymer printing plates might also be used. These plates have a slightly raised image of the content on them, they’re inked, and…
5 Ways a Well-Built Brand Makes Your Company Money
We all know standing out in a crowded market is essential for success. One way to do that is by creating and maintaining a well-built brand. After all, your brand is more than just a logo and a tagline, it’s the image and perception that customers have of your business. A strong brand sets you…
What is Branding?
Now, we all know that building a strong brand is no laughing matter, but that doesn’t mean we can’t have a little fun along the way. After all, who said branding has to be boring? So, let’s start by defining what a brand really is. Think of it as your business’s personality, it’s what sets…
Do You Need a Social Media Presence?
The answer is a definitive, yes. Maintaining a consistent social media presence helps establish your brand, enforces brand cohesiveness, helps strengthen connections with existing clients, and builds trust with potential clients. An effective social media strategy requires strategic planning and a committed effort, but has many benefits for your business. Your business’s social media content…
When Should You Utilize Digital Printing?
Digital printing is probably what most people are most familiar with, since you probably have one at home. Inkjet printers and laser printers are found in many homes, schools, and offices. Of course, these are generally consumer-level digital printers. For digital printing, images are sent directly to the printer using digital files, as opposed to…
Advertising, Marketing, or Branding Agency?
Choosing an agency to help with your advertising, marketing, or branding needs can seem overwhelming. The agency you choose will play an important role in determining how your potential clients view your company. Which one do you need? If you imagine agencies in healthcare terms – marketing agencies are generalists (the basic needs), advertising agencies…
What is Branding? And, Why is it Important for Your Business?
Introduction to Branding and Its Importance Branding is the process of creating and maintaining a unique identity and image for a company or product. It involves the development of a company’s name, logo, design, and messaging to convey a specific set of values and attributes. A strong brand can help build customer loyalty, differentiate a…
10 of the Most Recognized Logos in the World
We’ve compiled a list of the world’s most recognized logos. Yes, many of these logos have gone through some tweaks throughout the years, but for fun, we listed the year the first version of their current logo appeared. Some of these companies have even been around longer than their currently recognizable logo! It just goes…
