Posts by franklin

Data-driven design is transforming the creative process by employing data analytics to inform and enhance design decisions. By analyzing user data, designers gain insights into preferences, behaviors, and pain points, allowing them to create more user-centric and impactful designs. Key aspects of data-driven design include: Focus Groups: Whether determining color palettes or actual logo selection,…

3D printing is revolutionizing design and marketing, offering new possibilities for customization, prototyping, and experiential marketing. This technology enables brands to create unique, tailored products that enhance brand loyalty and differentiate them in competitive markets. Key applications of 3D printing in design and marketing include: Customized Products: Create highly detailed, one-of-a-kind items tailored to individual…

The Orlando–Daytona DMA is one of the fastest-growing regions in the U.S. That growth, combined with record tourism highs in 2024 and a wave of new residents, makes Central Florida a fascinating marketing laboratory. For brands, the challenge is clear: how do you reach a population that’s both rooted and transient, diverse and dynamic, all…

Maximizing return on investment (ROI) in digital advertising requires a strategic approach combining data analysis, targeted marketing, and continuous optimization. To achieve optimal results, consider the following strategies: Leverage Data Analytics: Analyze metrics like click-through rates (CTR), conversion rates, and customer demographics to refine campaigns. Target the Right Audience: Use advanced targeting options on digital…

Iconic Brands Roll Out Bold New Looks At REMIXED, we believe branding isn’t just about a logo or color palette. It’s about building something iconic. A brand that resonates today and is designed to last through tomorrow and beyond. It’s modern yet timeless. When we help clients roll out a fresh identity, it’s more than…

Typography plays a crucial role in branding, influencing brand perception and enhancing visual identity. The right typeface can convey emotions and messages, making it a powerful communication tool. For instance, serif fonts often evoke tradition and reliability, while sans-serif fonts suggest modernity and simplicity. Consistency in typography is key to building brand recognition. By using…