- Not getting the logo right.
Designing a logo yourself (just for now) may seem like a good idea, at first. But, changing a logo mid-stream can be complicated. If you aren’t widely recognized, you could lose what brand equity you may have already established. If you are, you could confuse, alienate and ultimately lose your existing consumers. If your logo is designed without consideration of your desired overarching branding, it can be detrimental to your long-term success.
- Missing out on the value proposition.
Not effectively communicating to audiences what makes your brand distinct will cause you to miss significant opportunities. Why does what you offer matter? If your language is vague, your brand may not be compelling.
- Not adhering to brand guidelines.
Worse yet, not even having brand guidelines. If your brand doesn’t seem cohesive, people will move on towards brands that present themselves in a coherent fashion. Are your typefaces all over the place? What about your color palettes? Are you misusing your logo? Do you claim and present inconsistent messages that are likely to confuse your audiences?
- Jumping on trends.
It’s inappropriate for your brand to follow every trend. Trends come and go, like how waves ebb and flow, and not all of them will be relevant to your brand. Design style updates can be made, hashtag trends can be participated in, but they require careful consideration. You don’t always have to present yourself as classic and timeless. But, be proactive, rather than reactive, with your brand strategy.
- Forgetting what makes your brand unique.
Sometimes things change. That’s ok. Don’t throw out the baby with the bathwater. Your branding has to remain true to your identity, and appropriately connected to your desired audiences. While your audiences may change, and messaging may have to evolve, your authenticity should never be compromised.
- Ignoring a crisis instead of owning up.
Crisis management is a huge part of how a brand is perceived by the public. When something is messed up, or isn’t received well, admit the mistake and consciously move forward. Can you imagine if Pepsi had dug in their heels in defense of the Kylie Jenner commercial and continued to relentlessly air the ad? Regardless of intent, public perception matters. Taking responsibility breeds trust.
5 Reasons Successful Branding is Important
Branding clearly delivers your message. Branding emotionally connects your target audience with what you offer. Branding motivates your audience to create a connection. Branding reinforces your credibility. Branding creates loyalty. Bonus – Branding helps you stand out in a crowd.
The Importance of a Social Media Presence
Social media platforms help increase awareness about brands, connect with customers, and potentially boost leads and sales. With more than three billion people around the world using social media every month, it’s certainly not a passing trend. It’s one of the most profitable and stress-free digital marketing platforms that can be used to grow your…
Remixed’s 10 Step Process
Listen to the client to understand strategic objectives and what they need to accomplish. Develop a strategy, which includes crafting the message, tone and directives. Adopt and embrace the big idea through collaboration and refinement. Our artists design concepts into effective and beautiful deliverables. Designers remix one another’s work, incorporating edits and enhancing the brand.…
The Foundations of Branding
The foundations of your brand is your logo, your messaging, website, imagery and promotional materials. Keeping a consistent brand is critically necessary when it comes to building brand equity. Brand equity adds value to your company based on the core values you promote, and comes in the form of perceived quality. Never underestimate branding. And,…
8 Signs You Need to Update Your Brand
Your brand is outdated. Maybe the logo looks old fashioned instead of timeless, or the core messaging has evolved. Sometimes things change, and that’s ok. Your target audience has changed. Whether you need to refocus on your current audience, or reach a new audience entirely, it’s time to reassess your brand. You are undergoing a…
How Good Branding Saves Your Company Money
Many businesses make the mistake of throwing money at marketing without thinking enough about their brand, as a whole. Paid media campaigns might garner attention, but they can’t necessarily retain it and convert as many customers without solid branding. A company with a consistent, strong perception amongst audiences will always outperform competitors with the same…
A Brand Refresh fit for a (Burger) King
Not too long ago, Burger King underwent a major brand refresh not too long ago! They hadn’t rebranded since 1999, and this new rebrand feels super fresh and juicy. At first glance, some may think they simply returned to their most successful old logos, of which appeared in 1969 and 1994 – but it’s so…
How Dunkin’ Successfully Rebranded in 2019
The history of Dunkin’ began with a restaurant called “Open Kettle” in Massachusetts, in 1948. Founder William Rosenberg served donuts for five cents and premium cups of coffee for ten cents. Rosenberg renamed his restaurant “Dunkin’ Donuts” in 1950, and franchised his brand in 1955. Since 1950, the number of Dunkin’ restaurants has increased to…