Color Psychology

Color psychology is the study of hues as a determinant of human behavior. Colors can cause certain emotional reactions, and even influence perceptions that are not necessarily conscious. Color psychology is used all around us, taking its cues from nature, and should be considered in marketing and branding. The following are just some common color associations.

• Blue – calm, tranquil, refreshing, stable, responsible, peaceful, relaxing, sad
• Green – environmental, healthy, lucky, growth, finances, harmony, soothing, renewal
• Purple – royal, luxurious, intriguing, magical, mysterious, military honor, wealth, spiritual
• Red – passionate, high energy, love, warmth, fire, war, anger, danger, confidence
• Orange – young, affordable, vitality, friendly, humorous, seasonal
• Yellow – energizing, happy, caution, youthful, playful, cheerful, friendly
• Pink – fun, feminine, upbeat, sweet, delicate, romantic, peaceful
• Gray – neutral, professional, efficient, formal, corporate
• Black – luxurious, powerful, formal, elegant, darkness, mysterious, sexual, creepy
• White – clean, pure, blank, simple, honorable, peaceful, bland, cold, young
• Brown – reliable, old-fashioned, earthy, masculine, natural, dependable, warm