Clear space refers to a specific amount of are a logo is defined to have on all sides (in a brand standards manual or house style guide), no matter where the logo is applied. The reason for clear space is to ensure the logo maximizes visibility and impact. There is no set rule for defining a logo’s clear space, but it is not a convoluted process.
When looking at the designed logo, an element that is a standard, or base size, in the design is often picked as the guide. For instance, this could be the height or width of a particular letter in the logotype or a particular design element, or even a portion of one of these components. The selected base element is called the indicator. The dimensions of the indicator will be the basis for the clear space area. To determine the area of clear space, measure exactly one indicator unit from the farthest vertical and horizontal points of the logo. This is the area surrounding the logo that must remain clear, or empty. This dictates how close to the edge of a design the logo can be placed, or how close other design elements or information can be to the logo, while ensuring the design still appears balanced and the logo, itself, remains its impactful.
10 of the Most Recognized Logos in the World
We’ve compiled a list of the world’s most recognized logos. Yes, many of these logos have gone through some tweaks throughout the years, but for fun, we listed the year the first version of their current logo appeared. Some of these companies have even been around longer than their currently recognizable logo! It just goes…
4 Things to Consider When Embarking on a Rebrand
Your brand is the foundation of your business. It communicates who you are, what you do, and why you do it. But what happens when your brand no longer aligns with your business goals or fails to resonate with your target audience? This is where a rebrand can come into play. A rebrand can help…
Plan it, make it, stretch it, wrap it, ink it, spin it, long print run it : Flexographic
Flexographic printing is a form of direct relief printing that is characterized by the use of flexible printing plates. In the past, these printing plates were always made of rubber, whereas today, flexible photopolymer printing plates might also be used. These plates have a slightly raised image of the content on them, they’re inked, and…
What is Branding?
Now, we all know that building a strong brand is no laughing matter, but that doesn’t mean we can’t have a little fun along the way. After all, who said branding has to be boring? So, let’s start by defining what a brand really is. Think of it as your business’s personality, it’s what sets…
Remixed’s 10 Step Process
Our 10-step process is the backbone of our customer journey. From the initial discovery phase, where we listen to the client and understand their strategic objectives, to strategic development, design, multiple rounds of refinement, and the final deployment of deliverables, clients should experience an engaging, collaborative, and satisfying journey with our agency. Listen (Discovery Phase):…
Why You Should Care About Branding Your Business
It is safe to assume most everyone will look you up on Google prior to visiting your business, hiring you for a service, or purchasing your products and/or services. Whenever you interact with people, whether in-person or online, how you present your brand is exceedingly important. Think of all of the brands you know. While…
Why It’s Important To Have A Brand Promise
In today’s fast-paced and ever-changing business landscape, it’s more important than ever for companies to establish a clear and compelling brand promise. A strong brand promise not only helps companies differentiate themselves from their competitors, but also sets expectations for customers and helps build trust and loyalty. According to Seth Godin, a marketing expert and…
