What is Clear Space?

Clear space refers to a specific amount of are a logo is defined to have on all sides (in a brand standards manual or house style guide), no matter where the logo is applied. The reason for clear space is to ensure the logo maximizes visibility and impact. There is no set rule for defining a logo’s clear space, but it is not a convoluted process.

When looking at the designed logo, an element that is a standard, or base size, in the design is often picked as the guide. For instance, this could be the height or width of a particular letter in the logotype or a particular design element, or even a portion of one of these components. The selected base element is called the indicator. The dimensions of the indicator will be the basis for the clear space area. To determine the area of clear space, measure exactly one indicator unit from the farthest vertical and horizontal points of the logo. This is the area surrounding the logo that must remain clear, or empty. This dictates how close to the edge of a design the logo can be placed, or how close other design elements or information can be to the logo, while ensuring the design still appears balanced and the logo, itself, remains its impactful.

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Offset Lithography Printing

Offset Lithography is a printing technique that uses printing plates to transfer the intended image to the intended medium, usually paper. Sometimes this technique is simply called offset printing, or litho. The printing plates are often made of aluminum, but can also be plastic, rubber, paper, or even other materials. The term offset refers to…

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Do You Need a Social Media Presence?

The answer is a definitive, yes. Maintaining a consistent social media presence helps establish your brand, enforces brand cohesiveness, helps strengthen connections with existing clients, and builds trust with potential clients. An effective social media strategy requires strategic planning and a committed effort, but has many benefits for your business. Your business’s social media content…

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5 Ways a Well-Built Brand Makes Your Company Money

When you’ve built a brand, it makes it easier for your target audiences to notice you and recognize you. Amidst all the loud marketing, a strong brand allows a customer to clearly see what your business is and why your offerings matter to them. This makes it more compelling and more likely they will patronize…

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The Foundations of Branding

The foundations of your brand is your logo, your messaging, website, imagery and promotional materials. Keeping a consistent brand is critically necessary when it comes to building brand equity. Brand equity adds value to your company based on the core values you promote, and comes in the form of perceived quality. Never underestimate branding. And,…

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Different Applications of Graphic Design Skills

There are a lot of different possible applications for graphic design. Some graphic designers or agencies will specialize, or be niche-specific. However, many brands often require numerous avenues for approaching brand awareness. Since a branding agency concerns itself with your brand on a comprehensive level—from the tiniest details to the big picture—they can be a…

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6 Benefits of Choosing a Local Agency

A local agency will understand the local market. Remember those global branding fails? The large corporations launching those campaigns did not understand the market they were advertising to. When working with a local agency, you won’t have any time zone differences to worry about. Everyone is on the same page, the same schedule! A local…