Essentially, typography is the visual component of the written word. It is the technique, and art, of arranging letters in a way that makes the text legible, clear, and visually appealing to the reader. Typography involves the structure, size, weight, and style of the characters. It also considers the amount of space between the letters, characters, words, and lines. All of this comes together to influence certain emotions and convey specific messages to support the written letters and characters. When done well, it is incredibly powerful. When done poorly, there is a risk the message will be lost or misunderstood.
Before the digital age, typography was a specialized craft associated with books and other public works. Even before Gutenberg’s printing press, handwritten books or posters were carefully crafted, spacing was experimented with, and sometimes ornate embellished letters decorated the pages. It then evolved to include movable type tiles with the invention of the printing press, which massively expanded the art form. The creativity of typography then extended even further with the explosion of the digital age.
When it comes to branding, typography helps convey your message to your audience. Good typography will create a visual hierarchy, feel balanced, provide contrast, create consistency, inform structure, and set the tone of your product. The way the words and letters look and interact with each other is just as important as the meaning of the words. The typography choices you make can either help or harm your brand.
10 of the Most Recognized Logos in the World
We’ve compiled a list of the world’s most recognized logos. Yes, many of these logos have gone through some tweaks throughout the years, but for fun, we listed the year the first version of their current logo appeared. Some of these companies have even been around longer than their currently recognizable logo! It just goes…
5 Reasons Successful Branding Is Important
In today’s highly competitive marketplace, building a strong brand identity is crucial for businesses looking to stand out and connect with their target audience. A well-crafted brand strategy not only delivers a clear and compelling message but also creates an emotional connection with customers, reinforces credibility, and inspires loyalty. In this article, we’ll explore six…
A Brief Bio of Paul Rand
Even if you aren’t familiar with the name Paul Rand, you are definitely familiar with his work. Paul Rand was an American graphic designer and art director, who essentially defined the visual culture in America in the decades following World War II – and revolutionized how we think about corporate logos today. He was born…
Offset Lithography Printing
Offset Lithography is a printing technique that uses printing plates to transfer the intended image to the intended medium, usually paper. Sometimes this technique is simply called offset printing, or litho. The printing plates are often made of aluminum, but can also be plastic, rubber, paper, or even other materials. The term offset refers to…
The Future of Branding: How Technology is Shaping the Industry
Executive Summary As we move further into the digital age, technology continues to revolutionize the branding landscape. This white paper will examine the key technological developments shaping the future of branding and discuss how businesses can leverage these advancements to create stronger brand identities, enhance customer experiences, and maintain a competitive edge. Topics covered include…
Plan it, make it, stretch it, wrap it, ink it, spin it, long print run it : Flexographic
Flexographic printing is a form of direct relief printing that is characterized by the use of flexible printing plates. In the past, these printing plates were always made of rubber, whereas today, flexible photopolymer printing plates might also be used. These plates have a slightly raised image of the content on them, they’re inked, and…
The Best Time of Day to Post on Social Media
When it comes to social media, gauging the right time or times to post is considered crucial to maximize post interactions. At Remixed, we specialize in social media marketing, and have studied the best times to post. But, it is imperative to note the data isn’t necessarily applicable for every type of audience. A few…
The Foundations of Branding
The foundations of your brand is your logo, your messaging, website, imagery and promotional materials. Keeping a consistent brand is critically necessary when it comes to building brand equity. Brand equity adds value to your company based on the core values you promote, and comes in the form of perceived quality. Brand consistency is key…
