What Makes a Logo Successful?

A logo serves to represent your company through a visual image that can be easily understood and recognized. Logos generally involve symbols, stylized text, or both. A good logo should create memorable impressions on your target audience, and set your company apart from your competitors.

So, what makes a logo successful? A successful logo will be:

  • Simple – Most consumers only focus on a logo for a short time, so the best logos are simple enough to be understood at a moment’s glance.
  • Relevant – The colors, fonts, and graphics used in a logo should clearly communicate your brand’s personality to ensure relevance to target audiences.
  • Memorable – A logo should be distinct and easily remembered by consumers in connection with your brand and company.
  • Timeless – It is not enough to have a good logo today – a logo should be timeless instead of trendy, and able to be successful for years to come with minimal updates.
  • Versatile – A good logo design will be suitable for mobile and web, for digital and print, and for every scale and shape.

With a carefully designed, successful logo you are contributing to an impactful brand identity that will attract your desired audiences, and keep their attention for a long time to come.

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A Brand Refresh fit for a (Burger) King

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How Dunkin’ Successfully Rebranded in 2019

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6 Reasons why a Strong Brand is Important for your Small Business

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The Future of Branding: How Technology is Shaping the Industry

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What is Clear Space?

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Color Psychology

Color psychology is the study of hues as a determinant of human behavior. Colors can cause certain emotional reactions, and even influence perceptions that are not necessarily conscious. Color psychology is used all around us, taking its cues from nature, and should be considered in marketing and branding. The following are just some common color…