Your online brand audit. Step 1 of 6 16% Please introduce yourself.Name* First Last Email* Company Name*Phone*What does your company do?*Technology & SoftwareProfessional Services (Consulting, Legal, Finance, etc.)Healthcare & WellnessRetail & E-CommerceHospitality & TourismEducation & Non-profitsReal Estate & ConstructionEntertainment & MediaManufacturing & IndustrialFood & BeverageOtherOtherHow long have you been in business?*< 6 months6-12 months1 - 3 years4-9 years10+ years Step 1: Brand Identity & VisualsHow aligned is your brand’s visual identity with your target audiences?*Select optionCompletely alignedMostly aligned but could use refinementPartially aligned, needs significant updatesNot aligned at allHow cohesive is the application of your design system across digital and physical channels?*Select optionExtremely cohesive across all touchpointsMostly consistent, with some variationsInconsistent across channelsNo cohesive application at allHow would you describe the overall appeal of your brand’s visual identity?*Strong and engaging across all platformsEngaging but inconsistent in some areasNeeds significant updates to appealLacks appeal entirelyWhich branding components do you feel would best benefit you?* Messaging Brandscape Visual Identity Stationery Package Brand Strategy Marketing Strategy Social Strategy Web Requirements Brand Style Guide Step 2: Product & Service OfferingsHow would you categorize the variety of products/services offered?*Broad and diverseModerate varietyNiche-focusedLimited offeringsHow well-defined is your pricing strategy relative to your target audience's expectations?*Perfectly aligned with expectationsModerately aligned, could use refinementNeeds significant adjustmentNo defined pricing strategyWhat percentage of your offerings do you consider to be understood by your target audience?*75% or more50-74%25-49%Less than 25%What level of customer feedback do you receive about your products or services?*Regular feedback from multiple channelsOccasional feedbackMinimal feedbackNo feedback at all Step 3: Marketing & Communication StrategyWhere do you see the greatest opportunity for growth in audience engagement?*WebsiteSocial MediaDigital MarketingEmail MarketingDirect MarketingEventsStrategic partnershipsHow confident are you in your brand's ability to grow in the next 12 months?*Extremely confidentModerately confidentUncertainNot confident at allHow would you rate your brand messaging across various channels?*Consistently strong across all channelsStrong in some areas, weak in othersInconsistent across channelsNeeds a complete overhaulWhat is the primary goal of your marketing efforts?*Brand awarenessLead generationCustomer retentionEvent promotionRecruitingWhich marketing tactics do you feel would best benefit you?* Print Media Digital Media SEO/SEM Social Media Campaigns Website UI / UX Content Marketing Podcasting Broadcast Media Environmental, Trade Show & OOH Step 4: Distribution & Digital PresenceWhich areas of digital user experience could be improved?* Website navigation Mobile optimization Content accessibility Speed and performance Visual appeal How well does your website reflect your brand’s identity?*Perfectly reflects our identityMostly reflects our identityNeeds minor updatesNeeds major updatesHow frequently do you update your brand’s content and marketing materials?*WeeklyMonthlyQuarterlyRarelyWhich brand touchpoints resonate most with your audience?* Website Social Media Events Print Materials On-site experiences Step 5: Competitor Analysis & Brand DifferentiationWhat challenges do you face in differentiating your brand from competitors?*Lack of unique identityOverlapping products or servicesInconsistent messagingNone; we differentiate wellHow much do competitors influence your current marketing strategy?*SignificantlySomewhatMinimallyNot at allHow actively do you monitor competitor activity in your marketspace?*Very activelySomewhat activelyRarelyNot at allWhat KPIs & metrics do you use to measure your brand’s performance?* Website Traffic Social Media Engagement Customer Retention Rates Cost Per Conversion (CPC) Leads & Sales Growth Reviews (NPS) Meeting / Event Attendance Subscribers Lifetime Value (LTV) Which tools or strategies would you consider investing in to elevate your brand’s position?* Professional rebranding Enhanced content marketing Improved website UX Podcasting / Webinars Stronger partnerships Not sure, need expert advice EmailThis field is for validation purposes and should be left unchanged.
