Your online brand audit. Step 1 of 8 12% From the CEO I’m excited to welcome you to this tool to guide you through conducting a brand audit! Do you know how your brand is performing? If you’re like most professionals, answering this question can be rather difficult. The best way to get a clear answer is by following a process like the one we’ve devised. A brand audit is essentially a checkup that evaluates your brand's position in the marketplace, its strengths and weaknesses, and how to improve it. Your brand is your organization’s most important asset. So, keeping it fine-tuned is critical. While you can certainly choose to hire Remixed to conduct a thorough brand audit on your behalf, we believe it is important to empower you with features like this simple 5-step process, so you can independently get a helpful picture of the health of your brand. Douglas BergerCEO So, let’s get started, shall we? Please introduce yourself.Name First Last Email Company Name “It’s impossible to maintain brand integrity without a properly defined and applied visual language.” — Simon Jacobsohn Step 1: Brand Identity & VisualsHow aligned is the current brand’s visual identity with its target audience?*Select optionCompletely alignedMostly aligned but could use refinementPartially aligned, needs significant updatesNot aligned at allWhat aspects of the logo and tagline resonate most with your audience?* Logo simplicity Colors used Tagline messaging Emotional appeal None of these resonate How cohesive is the application of your design system across digital and physical channels?*Select optionExtremely cohesive across all touchpointsMostly consistent, with some variationsInconsistent across channelsNo cohesive application at allWhich brand elements are in need of the most improvement?* Logo Typography Color palette Brand messaging Overall visual design How would you describe the overall appeal of your brand’s visual identity?*Strong and engaging across all platformsEngaging but inconsistent in some areasNeeds significant updates to appealLacks appeal entirely Step 2: Product & Service OfferingsWhat elements of your product and service offerings stand out as unique selling propositions (USPs)?* Locally-sourced offerings Cultural significance Unique visitor experiences High-quality customer service Not sure/None stand out How would you categorize the variety of products/services offered?*Broad and diverseModerate varietyNiche-focusedLimited offeringsHow well-defined is your pricing strategy relative to your target audience's expectations?*Perfectly aligned with expectationsModerately aligned, could use refinementNeeds significant adjustmentNo defined pricing strategyWhat percentage of your product/service portfolio do you consider to be well-known by your target audience?*75% or more50-74%25-49%Less than 25%What level of customer feedback do you receive about your products or services?*Regular feedback from multiple channelsOccasional feedbackMinimal feedbackNo feedback at all Step 3: Marketing & Communication StrategyWhich digital marketing efforts are currently most effective?* Social media SEO/website optimization Influencer partnerships Paid ads None of these are effective Where do you see the greatest opportunity for growth in audience engagement?*Increased social media interactionEnhanced event marketingImproved website experienceStrategic partnershipsHow confident are you in your current brand's ability to grow in the next 12 months?*Extremely confidentModerately confidentUncertainNot confident at allHow would you rate your current brand messaging across various channels?*Consistently strong across all channelsStrong in some areas, weak in othersInconsistent across channelsNeeds a complete overhaulWhat is the primary goal of your current marketing efforts?*Brand awarenessLead generationCustomer retentionEvent promotion Step 4: Distribution & Digital PresenceIn what ways could your distribution channels be optimized to increase reach and engagement?* Expand online presence Strengthen local partnerships Develop physical retail experiences Increase event participation Not sure Which areas of digital user experience could be improved?* Website navigation Mobile optimization Content accessibility Speed and performance Visual appeal How well does your current website reflect your brand’s identity?*Perfectly reflects our identityMostly reflects our identityNeeds minor updatesNeeds major updatesHow frequently do you update your brand’s content and marketing materials?*WeeklyMonthlyQuarterlyRarelyWhich brand touchpoints resonate most with your audience?* Website Social media Events Print materials In-store experience Step 5: Competitor Analysis & Brand DifferentiationWhat challenges do you face in differentiating your brand from competitors?*Lack of unique identityOverlapping products or servicesInconsistent messagingNone; we differentiate wellHow much do competitors influence your current marketing strategy?*SignificantlySomewhatMinimallyNot at allWhat metrics do you use to measure your brand’s performance?* Website traffic Social media engagement Customer retention rates Sales growth Event attendance Which tools or strategies would you consider investing in to elevate your brand’s position?* Professional rebranding Enhanced content marketing Improved website UX Stronger partnerships Not sure, need expert advice How actively do you monitor competitor activity in your marketspace?*Very activelySomewhat activelyRarelyNot at allPhoneThis field is for validation purposes and should be left unchanged.
