10 of the Most Recognized Logos in the World

We’ve compiled a list of the world’s most recognized logos. Yes, many of these logos have gone through some tweaks throughout the years, but for fun, we listed the year the first version of their current logo appeared. Some of these companies have even been around longer than their currently recognizable logo! It just goes to show it’s never too late to reconsider your brand image and set yourself up for success.

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Plan it, make it, stretch it, wrap it, ink it, spin it, long print run it : Flexographic

Flexographic printing is a form of direct relief printing that is characterized by the use of flexible printing plates. In the past, these printing plates were always made of rubber, whereas today, flexible photopolymer printing plates might also be used. These plates have a slightly raised image of the content on them, they’re inked, and…

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What is Branding? And, Why is it Important for Your Business?

Introduction to Branding and Its Importance Branding is the process of creating and maintaining a unique identity and image for a company or product. It involves the development of a company’s name, logo, design, and messaging to convey a specific set of values and attributes. A strong brand can help build customer loyalty, differentiate a…

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Why You Should Care About Branding Your Business

It is safe to assume most everyone will look you up on Google prior to visiting your business, hiring you for a service, or purchasing your products and/or services. Whenever you interact with people, whether in-person or online, how you present your brand is exceedingly important. Think of all of the brands you know. While…

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When Should You Utilize Digital Printing?

Digital printing is probably what most people are most familiar with, since you probably have one at home. Inkjet printers and laser printers are found in many homes, schools, and offices. Of course, these are generally consumer-level digital printers. For digital printing, images are sent directly to the printer using digital files, as opposed to…

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A Brand Refresh fit for a (Burger) King

Not too long ago, Burger King underwent a major brand refresh not too long ago! They hadn’t rebranded since 1999, and this new rebrand feels super fresh and juicy. At first glance, some may think they simply returned to their most successful old logos, of which appeared in 1969 and 1994 – but it’s so…

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4 Things to Consider When Embarking on a Rebrand

Your brand is the foundation of your business. It communicates who you are, what you do, and why you do it. But what happens when your brand no longer aligns with your business goals or fails to resonate with your target audience? This is where a rebrand can come into play. A rebrand can help…

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Why It’s Important To Have A Brand Promise

In today’s fast-paced and ever-changing business landscape, it’s more important than ever for companies to establish a clear and compelling brand promise. A strong brand promise not only helps companies differentiate themselves from their competitors, but also sets expectations for customers and helps build trust and loyalty. According to Seth Godin, a marketing expert and…

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Typefaces & Fonts Do More Than Transmit Words

Do the typefaces and fonts you choose for your brand materials matter? As long as it’s in a language the audience understands, they’ll get the intended message, right? Wrong. Typefaces and fonts are essentially the shapes of the letters. Shapes are multi-sensory, meaning they affect more than one of your senses and can easily elicit…