10 of the Most Recognized Logos in the World

We’ve compiled a list of the world’s most recognized logos. Yes, many of these logos have gone through some tweaks throughout the years, but for fun, we listed the year the first version of their current logo appeared. Some of these companies have even been around longer than their currently recognizable logo! It just goes to show it’s never too late to reconsider your brand image and set yourself up for success.

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The Difference Between Graphic Art and Graphic Design

Graphic Art – the fine and applied art of representation, decoration, and writing or printing on flat surfaces together with the techniques and crafts associated with them. Essentially, a graphic artist may create art for the sake of art. They may want to convey a certain idea or story, or they may not. Graphic artists…

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The Importance of a Social Media Presence

Social media has become an integral part of our lives, with billions of people across the globe using these platforms to connect, engage, and share content. For businesses, social media provides a powerful opportunity to build brand awareness, connect with customers, and drive growth. In today’s competitive marketplace, having a social media presence is no…

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A Brief Bio of Paul Rand

Even if you aren’t familiar with the name Paul Rand, you are definitely familiar with his work. Paul Rand was an American graphic designer and art director, who essentially defined the visual culture in America in the decades following World War II – and revolutionized how we think about corporate logos today. He was born…

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What is Brand Consistency and Why is it Important?

Brand consistency means always delivering messages aligned with the core brand values in the same tone, presenting the brand’s visual language in a consistent way, and repeating the same colors throughout the cohesive brand experience. Over time, these elements become ingrained in the minds of consumers, and they’re more likely to remember your brand. Brand…

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5 Ways a Well-Built Brand Makes Your Company Money

We all know standing out in a crowded market is essential for success. One way to do that is by creating and maintaining a well-built brand. After all, your brand is more than just a logo and a tagline, it’s the image and perception that customers have of your business. A strong brand sets you…

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How to Create a Brand

Building a strong brand is essential for any business looking to stand out in today’s highly competitive market. A successful branding strategy can help you connect with your target audience, build trust, and differentiate your business from your competitors. Here are some tips on how to build a strong brand for your business: Determine your…

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The Future of Branding: How Technology is Shaping the Industry

Executive Summary As we move further into the digital age, technology continues to revolutionize the branding landscape. This white paper will examine the key technological developments shaping the future of branding and discuss how businesses can leverage these advancements to create stronger brand identities, enhance customer experiences, and maintain a competitive edge. Topics covered include…

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What is Branding?

Now, we all know that building a strong brand is no laughing matter, but that doesn’t mean we can’t have a little fun along the way. After all, who said branding has to be boring? So, let’s start by defining what a brand really is. Think of it as your business’s personality, it’s what sets…