4 Things to Consider When Embarking on a Rebrand

  1. Define your brand’s core identity? In other words, what is your purpose, your mission, your vision? Who do you serve? And, more importantly, why?
  2. Do an internal audit. What is working for your brand? What needs to change?
  3. Market research. What does your competition look like? What do they do well? What can you offer that they do not?
  4. Consider your audiences. Who are you trying to reach? You may want to reach new audiences, but you also don’t want to alienate your current ones.

In essence, embarking on a rebrand isn’t very different from creating a brand, in the first place. By the end of the process, you will have really dialed into and refined your guidelines, positioning, value proposition, messaging, and visual identity. A branding agency can help you consider and define the above, ensuring the smoothest transition. Is your brand ready for a refresh? Begin the evaluation process to see what your next steps should be.

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