- Define your brand’s core identity? In other words, what is your purpose, your mission, your vision? Who do you serve? And, more importantly, why?
- Do an internal audit. What is working for your brand? What needs to change?
- Market research. What does your competition look like? What do they do well? What can you offer that they do not?
- Consider your audiences. Who are you trying to reach? You may want to reach new audiences, but you also don’t want to alienate your current ones.
In essence, embarking on a rebrand isn’t very different from creating a brand, in the first place. By the end of the process, you will have really dialed into and refined your guidelines, positioning, value proposition, messaging, and visual identity. A branding agency can help you consider and define the above, ensuring the smoothest transition. Is your brand ready for a refresh? Begin the evaluation process to see what your next steps should be.

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