4 Things to Consider When Embarking on a Rebrand

  1. Define your brand’s core identity? In other words, what is your purpose, your mission, your vision? Who do you serve? And, more importantly, why?
  2. Do an internal audit. What is working for your brand? What needs to change?
  3. Market research. What does your competition look like? What do they do well? What can you offer that they do not?
  4. Consider your audiences. Who are you trying to reach? You may want to reach new audiences, but you also don’t want to alienate your current ones.

In essence, embarking on a rebrand isn’t very different from creating a brand, in the first place. By the end of the process, you will have really dialed into and refined your guidelines, positioning, value proposition, messaging, and visual identity. A branding agency can help you consider and define the above, ensuring the smoothest transition. Is your brand ready for a refresh? Begin the evaluation process to see what your next steps should be.

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Why It’s Important To Have A Brand Promise

A brand promise is an extension of a company’s positioning. It is a value or experience which a company’s customers can expect to receive every single time they interact with that particular brand. It’s extremely important since consumers wish for companies to deliver on the brand promise consistently, time and again. They desire enhanced experiences,…

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The Difference Between Graphic Art and Graphic Design

Graphic Art – the fine and applied art of representation, decoration, and writing or printing on flat surfaces together with the techniques and crafts associated with them. Essentially, a graphic artist may create art for the sake of art. They may want to convey a certain idea or story, or they may not. Graphic artists…

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The Best Time of Day to Post on Social Media

When it comes to social media, gauging the right time or times to post is considered crucial to maximize post interactions. At Remixed, we specialize in social media marketing, and have studied the best times to post. But, it is imperative to note the data isn’t necessarily applicable for every type of audience. A few…

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Do You Need a Social Media Presence?

The answer is a definitive, yes. Maintaining a consistent social media presence helps establish your brand, enforces brand cohesiveness, helps strengthen connections with existing clients, and builds trust with potential clients. An effective social media strategy requires strategic planning and a committed effort, but has many benefits for your business. Your business’s social media content…

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How to Create a Brand

Determine your target audience. The structure for building your brand is to determine the target audience you’ll be focusing on. For example, early adaptors or college students or stay at home mothers. Choose your focus. This is your personality and your tone. Pick a business name that fits you and make it your own. Write…

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Plan it, make it, stretch it, wrap it, ink it, spin it, long print run it : Flexographic

Flexographic printing is a form of direct relief printing that is characterized by the use of flexible printing plates. In the past, these printing plates were always made of rubber, whereas today, flexible photopolymer printing plates might also be used. These plates have a slightly raised image of the content on them, they’re inked, and…

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6 Reasons why a Strong Brand is Important for your Small Business

Branding gives you recognition. Branding puts a face onto your business. Branding establishes trust. Consumers are going to feel more comfortable purchasing from a polished and legitimate business. Branding supports advertising. Advertising is an important component of a brand. Branding builds your financial value. Strong branding often guarantees future business. Branding inspires employees. A brand…

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What Makes a Logo Successful?

A logo serves to represent your company through a visual image that can be easily understood and recognized. Logos generally involve symbols, stylized text, or both. A good logo should create memorable impressions on your target audience, and set your company apart from your competitors. So, what makes a logo successful? A successful logo will…