5 Ways a Well-Built Brand Makes Your Company Money

  1. When you’ve built a brand, it makes it easier for your target audiences to notice you and recognize you. Amidst all the loud marketing, a strong brand allows a customer to clearly see what your business is and why your offerings matter to them. This makes it more compelling and more likely they will patronize your business.
  2. Branding sets the groundwork for customer loyalty. They aren’t merely interested in a product or experience, they believe in your brand and all that you have to offer – and will continue to return time and time again. They are also likely to become your brand evangelists.
  3. When a customer loves a brand, they are often willing to pay more to be a part of that “brand identity” than an alternative brand. Many people rush to attain the newest iPhone, when the one they have is still quite functional, while other brands may offer products with similar or even better features. This is what it means to create affinity branding.
  4. A good brand protects what you have, and helps you grow. Patents will expire, technology will change, similar offerings will appear — but, solid branding occupies emotional territory in your customer’s mind that can’t be replicated by competitors.
  5. A well-built brand guides future business decisions and strategies. When you know exactly who you are, and why customers turn to you, you can keep your brand on track and moving forward. You can easily see where your business can potentially grow without alienating your audiences. Harley-Davidson once tried to sell perfume. Needless to say, people were confused and sales were dismal. Their customers wanted the motorcycle lifestyle only Harley-Davidson represents. There’s nothing flowery about a screamin’ eagle.
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How Good Branding Saves Your Company Money

Many businesses make the mistake of throwing money at marketing without thinking enough about their brand, as a whole. Paid media campaigns might garner attention, but they can’t necessarily retain it and convert as many customers without solid branding. A company with a consistent, strong perception amongst audiences will always outperform competitors with the same…

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8 Signs You Need to Update Your Brand

Your brand is outdated. Maybe the logo looks old fashioned instead of timeless, or the core messaging has evolved. Sometimes things change, and that’s ok. Your target audience has changed. Whether you need to refocus on your current audience, or reach a new audience entirely, it’s time to reassess your brand. You are undergoing a…

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Different Applications of Graphic Design Skills

There are a lot of different possible applications for graphic design. Some graphic designers or agencies will specialize, or be niche-specific. However, many brands often require numerous avenues for approaching brand awareness. Since a branding agency concerns itself with your brand on a comprehensive level—from the tiniest details to the big picture—they can be a…

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4 Things to Consider When Embarking on a Rebrand

Define your brand’s core identity? In other words, what is your purpose, your mission, your vision? Who do you serve? And, more importantly, why? Do an internal audit. What is working for your brand? What needs to change? Market research. What does your competition look like? What do they do well? What can you offer…

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REMIXED Named Top Branding Agency in Orlando Award on Clutch

At REMIXED, we help brands connect with their audiences through expertly crafted branding strategies. We’re a full-service and multi-disciplinary branding agency that provides everything from brand building to message promotion to marketing management. Since 2006, we’ve been working with brands of all sizes across various industries, including hospitality, retail, entertainment, nonprofit, government, and more. We…

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What is the Difference Between Serif and Sans-Serif Typefaces?

You may have heard the terms serif and sans-serif before, but do you know what those terms actually mean? In typography, a serif is a small line, stroke, or other decorative flair regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. “Sans”…

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6 Benefits of Choosing a Local Agency

A local agency will understand the local market. Remember those global branding fails? The large corporations launching those campaigns did not understand the market they were advertising to. When working with a local agency, you won’t have any time zone differences to worry about. Everyone is on the same page, the same schedule! A local…

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Remixed’s 10 Step Process

Listen to the client to understand strategic objectives and what they need to accomplish. Develop a strategy, which includes crafting the message, tone and directives. Adopt and embrace the big idea through collaboration and refinement. Our artists design concepts into effective and beautiful deliverables. Designers remix one another’s work, incorporating edits and enhancing the brand.…