5 Ways a Well-Built Brand Makes Your Company Money

  1. When you’ve built a brand, it makes it easier for your target audiences to notice you and recognize you. Amidst all the loud marketing, a strong brand allows a customer to clearly see what your business is and why your offerings matter to them. This makes it more compelling and more likely they will patronize your business.
  2. Branding sets the groundwork for customer loyalty. They aren’t merely interested in a product or experience, they believe in your brand and all that you have to offer – and will continue to return time and time again. They are also likely to become your brand evangelists.
  3. When a customer loves a brand, they are often willing to pay more to be a part of that “brand identity” than an alternative brand. Many people rush to attain the newest iPhone, when the one they have is still quite functional, while other brands may offer products with similar or even better features. This is what it means to create affinity branding.
  4. A good brand protects what you have, and helps you grow. Patents will expire, technology will change, similar offerings will appear — but, solid branding occupies emotional territory in your customer’s mind that can’t be replicated by competitors.
  5. A well-built brand guides future business decisions and strategies. When you know exactly who you are, and why customers turn to you, you can keep your brand on track and moving forward. You can easily see where your business can potentially grow without alienating your audiences. Harley-Davidson once tried to sell perfume. Needless to say, people were confused and sales were dismal. Their customers wanted the motorcycle lifestyle only Harley-Davidson represents. There’s nothing flowery about a screamin’ eagle.
Portrait of content young printing specialist in glasses standing at printing press

Offset Lithography Printing

Offset Lithography is a printing technique that uses printing plates to transfer the intended image to the intended medium, usually paper. Sometimes this technique is simply called offset printing, or litho. The printing plates are often made of aluminum, but can also be plastic, rubber, paper, or even other materials. The term offset refers to…

Male hand drawing a light bulb over blue background in a conceptual image.

How to Create a Brand

Determine your target audience. The structure for building your brand is to determine the target audience you’ll be focusing on. For example, early adaptors or college students or stay at home mothers. Choose your focus. This is your personality and your tone. Pick a business name that fits you and make it your own. Write…

6_Coca-Cola_bottles

How Decades of Solid Branding Saved Coca-Cola from the Pepsi Challenge

The Pepsi Challenge was a marketing campaign started in 1975. It was simply a blind taste test between Pepsi and Coca-Cola, touting that even Coca-Cola fans choose Pepsi. It was a wildly successful marketing strategy that they revisited for decades. Coca-Cola even ran their own private tastes test, through which they found Pepsi was indeed…

REMIXED Building BW

Advertising, Marketing, or Branding Agency?

Choosing an agency to help with your advertising, marketing, or branding needs can seem overwhelming. The agency you choose will play an important role in determining how your potential clients view your company. Which one do you need? If you imagine agencies in healthcare terms – marketing agencies are generalists (the basic needs), advertising agencies…

Close up of old retro clock

The Best Time of Day to Post on Social Media

When it comes to social media, gauging the right time or times to post is considered crucial to maximize post interactions. At Remixed, we specialize in social media marketing, and have studied the best times to post. But, it is imperative to note the data isn’t necessarily applicable for every type of audience. A few…

New+Dunkin+Packaging_951168e6-754a-45d3-8eb0-a3a3c765dd39-prv

How Dunkin’ Successfully Rebranded in 2019

The history of Dunkin’ began with a restaurant called “Open Kettle” in Massachusetts, in 1948. Founder William Rosenberg served donuts for five cents and premium cups of coffee for ten cents. Rosenberg renamed his restaurant “Dunkin’ Donuts” in 1950, and franchised his brand in 1955. Since 1950, the number of Dunkin’ restaurants has increased to…

Piggy bank on calculator concept for saving, accounting, banking and business account

How Good Branding Saves Your Company Money

Many businesses make the mistake of throwing money at marketing without thinking enough about their brand, as a whole. Paid media campaigns might garner attention, but they can’t necessarily retain it and convert as many customers without solid branding. A company with a consistent, strong perception amongst audiences will always outperform competitors with the same…

alphabet-letters-from-magazine-867x1024

Typefaces & Fonts Do More Than Transmit Words

Do the typefaces and fonts you choose for your brand materials matter? As long as it’s in a language the audience understands, they’ll get the intended message, right? Wrong. Typefaces and fonts are essentially the shapes of the letters. Shapes are multi-sensory, meaning they affect more than one of your senses and can easily elicit…