5 Ways a Well-Built Brand Makes Your Company Money

  1. When you’ve built a brand, it makes it easier for your target audiences to notice you and recognize you. Amidst all the loud marketing, a strong brand allows a customer to clearly see what your business is and why your offerings matter to them. This makes it more compelling and more likely they will patronize your business.
  2. Branding sets the groundwork for customer loyalty. They aren’t merely interested in a product or experience, they believe in your brand and all that you have to offer – and will continue to return time and time again. They are also likely to become your brand evangelists.
  3. When a customer loves a brand, they are often willing to pay more to be a part of that “brand identity” than an alternative brand. Many people rush to attain the newest iPhone, when the one they have is still quite functional, while other brands may offer products with similar or even better features. This is what it means to create affinity branding.
  4. A good brand protects what you have, and helps you grow. Patents will expire, technology will change, similar offerings will appear — but, solid branding occupies emotional territory in your customer’s mind that can’t be replicated by competitors.
  5. A well-built brand guides future business decisions and strategies. When you know exactly who you are, and why customers turn to you, you can keep your brand on track and moving forward. You can easily see where your business can potentially grow without alienating your audiences. Harley-Davidson once tried to sell perfume. Needless to say, people were confused and sales were dismal. Their customers wanted the motorcycle lifestyle only Harley-Davidson represents. There’s nothing flowery about a screamin’ eagle.
Group of business people assembling jigsaw puzzle and represent team support and help concept

Why It’s Important To Have A Brand Promise

A brand promise is an extension of a company’s positioning. It is a value or experience which a company’s customers can expect to receive every single time they interact with that particular brand. It’s extremely important since consumers wish for companies to deliver on the brand promise consistently, time and again. They desire enhanced experiences,…

Wooden path to the beach. Morning sky

4 Things to Consider When Embarking on a Rebrand

Define your brand’s core identity? In other words, what is your purpose, your mission, your vision? Who do you serve? And, more importantly, why? Do an internal audit. What is working for your brand? What needs to change? Market research. What does your competition look like? What do they do well? What can you offer…

Piggy bank on calculator concept for saving, accounting, banking and business account

How Good Branding Saves Your Company Money

Many businesses make the mistake of throwing money at marketing without thinking enough about their brand, as a whole. Paid media campaigns might garner attention, but they can’t necessarily retain it and convert as many customers without solid branding. A company with a consistent, strong perception amongst audiences will always outperform competitors with the same…

Broken bulb on black background

8 Signs You Need to Update Your Brand

Your brand is outdated. Maybe the logo looks old fashioned instead of timeless, or the core messaging has evolved. Sometimes things change, and that’s ok. Your target audience has changed. Whether you need to refocus on your current audience, or reach a new audience entirely, it’s time to reassess your brand. You are undergoing a…

Connecting icon people square wooden block for social media people network concept

Do You Need a Social Media Presence?

The answer is a definitive, yes. Maintaining a consistent social media presence helps establish your brand, enforces brand cohesiveness, helps strengthen connections with existing clients, and builds trust with potential clients. An effective social media strategy requires strategic planning and a committed effort, but has many benefits for your business. Your business’s social media content…

logos-post

10 of the Most Recognized Logos in the World

We’ve compiled a list of the world’s most recognized logos. Yes, many of these logos have gone through some tweaks throughout the years, but for fun, we listed the year the first version of their current logo appeared. Some of these companies have even been around longer than their currently recognizable logo! It just goes…

Close up of turntable neede on a vinyl record. Turntable playing vinyl record

Remixed’s 10 Step Process

Listen to the client to understand strategic objectives and what they need to accomplish. Develop a strategy, which includes crafting the message, tone and directives. Adopt and embrace the big idea through collaboration and refinement. Our artists design concepts into effective and beautiful deliverables. Designers remix one another’s work, incorporating edits and enhancing the brand.…

Random letter

What is Typography?

Essentially, typography is the visual component of the written word. It is the technique, and art, of arranging letters in a way that makes the text legible, clear, and visually appealing to the reader. Typography involves the structure, size, weight, and style of the characters. It also considers the amount of space between the letters,…