6 Benefits of Choosing a Local Agency

When it comes to branding and marketing, choosing the right agency is crucial. While larger global agencies may seem like the obvious choice, working with a local agency can provide unique benefits that can make a big difference in the success of your branding efforts. In this article, we’ll explore six key reasons why working with a local agency can be advantageous for your business.

  1. A local agency understands the local market: A local agency has a deep understanding of the local market, including the culture, language, and consumer behavior. This can help ensure that your branding efforts resonate with your target audience and avoid embarrassing mistakes that can occur with global branding campaigns.
  2. No time zone differences to worry about: Working with a local agency means everyone is on the same page and on the same schedule. This can make communication and collaboration much smoother and more efficient.
  3. Access to local vendors: A local agency often has a network of local vendors that they work with regularly. By working with a local agency, you can build relationships with other local businesses and support the local economy.
  4. More individualized attention: A smaller local agency can provide more individualized attention and personalized service compared to larger corporations. This can result in a more creative and nimble team that can make quicker adjustments to meet your branding needs.
  5. Established relationships with local media: Local agencies often have established relationships with local media outlets. This can be beneficial when it comes to securing media coverage and reaching your target audience through local channels.
  6. Long-term partnerships: When you work with a local agency, you usually end up building a long-term partnership. This can be valuable in terms of building trust and loyalty between your business and the agency.

Working with a local agency can provide numerous benefits for your branding and marketing efforts. From a deep understanding of the local market to more personalized service and access to local vendors and media, a local agency can be a valuable partner in building your brand. As business guru Michael E. Gerber once said, “The objective of a business is to create a customer who creates customers.” By working with a local agency, you can create a strong and sustainable customer base that supports your business for years to come.

Written with the help of AI.

alphabet-letters-from-magazine-867x1024

Typefaces & Fonts Do More Than Transmit Words

Do the typefaces and fonts you choose for your brand materials matter? As long as it’s in a language the audience understands, they’ll get the intended message, right? Wrong. Typefaces and fonts are essentially the shapes of the letters. Shapes are multi-sensory, meaning they affect more than one of your senses and can easily elicit…

burger-king-new-image-1200

A Brand Refresh fit for a (Burger) King

Not too long ago, Burger King underwent a major brand refresh not too long ago! They hadn’t rebranded since 1999, and this new rebrand feels super fresh and juicy. At first glance, some may think they simply returned to their most successful old logos, of which appeared in 1969 and 1994 – but it’s so…

bergerking_cinematic_4k_8bbc74b7-7795-4a4f-a54c-fc9e7bb8e7a2

The Future of Branding: How Technology is Shaping the Industry

Executive Summary As we move further into the digital age, technology continues to revolutionize the branding landscape. This white paper will examine the key technological developments shaping the future of branding and discuss how businesses can leverage these advancements to create stronger brand identities, enhance customer experiences, and maintain a competitive edge. Topics covered include…

REMIXED Building BW

Advertising, Marketing, or Branding Agency?

Choosing an agency to help with your advertising, marketing, or branding needs can seem overwhelming. The agency you choose will play an important role in determining how your potential clients view your company. Which one do you need? If you imagine agencies in healthcare terms – marketing agencies are generalists (the basic needs), advertising agencies…

New+Dunkin+Packaging_951168e6-754a-45d3-8eb0-a3a3c765dd39-prv

How Dunkin’ Successfully Rebranded in 2019

The history of Dunkin’ began with a restaurant called “Open Kettle” in Massachusetts, in 1948. Founder William Rosenberg served donuts for five cents and premium cups of coffee for ten cents. Rosenberg renamed his restaurant “Dunkin’ Donuts” in 1950, and franchised his brand in 1955. Since 1950, the number of Dunkin’ restaurants has increased to…

arabesque-1977846_1280

What is Brand Consistency and Why is it Important?

Brand consistency means always delivering messages aligned with the core brand values in the same tone, presenting the brand’s visual language in a consistent way, and repeating the same colors throughout the cohesive brand experience. Over time, these elements become ingrained in the minds of consumers, and they’re more likely to remember your brand. Brand…

Close up of turntable neede on a vinyl record. Turntable playing vinyl record

Remixed’s 10 Step Process

Our 10-step process is the backbone of our customer journey. From the initial discovery phase, where we listen to the client and understand their strategic objectives, to strategic development, design, multiple rounds of refinement, and the final deployment of deliverables, clients should experience an engaging, collaborative, and satisfying journey with our agency. Listen (Discovery Phase):…

Robotic maintenance repair fix concept. IT specialist robot transformer with pliers, smiley face computer, error warning message on blue screen. Red wall, brown floor background

Comical Global Branding Fails

Even the biggest brands can make mistakes when bringing their brand to new markets. A company should always carefully research and identify any cultural differences, or language translations, when expanding their business. You want to catch any possible missteps before they happen. Here are some epic fails for a good laugh. Coca-Cola When first launched…