6 Reasons why a Strong Brand is Important for your Small Business

  1. Branding gives you recognition. Branding puts a face onto your business.
  2. Branding establishes trust. Consumers are going to feel more comfortable purchasing from a polished and legitimate business.
  3. Branding supports advertising. Advertising is an important component of a brand.
  4. Branding builds your financial value. Strong branding often guarantees future business.
  5. Branding inspires employees. A brand provides a mission which in essence gives employees something to work towards.
  6. Branding generates new business. Branding can provide word of mouth referrals.
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Plan it, make it, stretch it, wrap it, ink it, spin it, long print run it : Flexographic

Flexographic printing is a form of direct relief printing that is characterized by the use of flexible printing plates. In the past, these printing plates were always made of rubber, whereas today, flexible photopolymer printing plates might also be used. These plates have a slightly raised image of the content on them, they’re inked, and…

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Why You Should Care About Branding Your Business

It is safe to assume most everyone will look you up on Google prior to visiting your business, hiring you for a service, or purchasing your products and/or services. Whenever you interact with people, whether in-person or online, how you present your brand is exceedingly important. Think of all of the brands you know. While…

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What is Branding?

Branding is all of the ways you establish an image of your company in your customers’ eyes and minds. It’s your “what”, your “how”, and your “why”. Your description of what you offer, the colors associated with your business, your visual identity, your website, your advertising, your collateral and your social media presence—these are all…

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4 Things to Consider When Embarking on a Rebrand

Define your brand’s core identity? In other words, what is your purpose, your mission, your vision? Who do you serve? And, more importantly, why? Do an internal audit. What is working for your brand? What needs to change? Market research. What does your competition look like? What do they do well? What can you offer…

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Advertising, Marketing, or Branding Agency?

Choosing an agency to help with your advertising, marketing, or branding needs can seem overwhelming. The agency you choose will play an important role in determining how your potential clients view your company. Which one do you need? If you imagine agencies in healthcare terms – marketing agencies are generalists (the basic needs), advertising agencies…

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The Importance of a Social Media Presence

Social media platforms help increase awareness about brands, connect with customers, and potentially boost leads and sales. With more than three billion people around the world using social media every month, it’s certainly not a passing trend. It’s one of the most profitable and stress-free digital marketing platforms that can be used to grow your…

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What is Typography?

Essentially, typography is the visual component of the written word. It is the technique, and art, of arranging letters in a way that makes the text legible, clear, and visually appealing to the reader. Typography involves the structure, size, weight, and style of the characters. It also considers the amount of space between the letters,…

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8 Signs You Need to Update Your Brand

Your brand is outdated. Maybe the logo looks old fashioned instead of timeless, or the core messaging has evolved. Sometimes things change, and that’s ok. Your target audience has changed. Whether you need to refocus on your current audience, or reach a new audience entirely, it’s time to reassess your brand. You are undergoing a…