- Your brand is outdated. Maybe the logo looks old fashioned instead of timeless, or the core messaging has evolved. Sometimes things change, and that’s ok.
- Your target audience has changed. Whether you need to refocus on your current audience, or reach a new audience entirely, it’s time to reassess your brand.
- You are undergoing a merger or acquisition. You don’t want to lose the equity either brand has already earned.
- You’re moving to a new, far flung location, or expanding to new market territories. Now is the time to check in and make sure your brand remains successful and culturally relevant.
- Your brand suffers from a bad reputation, or negative perceptions. It’s time to look at what went wrong and reassess.
- You are struggling to raise your prices. You may need to refresh in order to create the appropriate perception and reach the appropriate audiences.
- You are losing your top talent. If your best employees keep jumping ship, it’s time to do a check up on your brand. Remember: branding is way more than just a logo.
- Your brand never really worked in the first place. If your brand never really got on solid ground and experienced success, then your brand could be coming off as confusing, complicated, or diluted.
5 Reasons Successful Branding is Important
Branding clearly delivers your message. Branding emotionally connects your target audience with what you offer. Branding motivates your audience to create a connection. Branding reinforces your credibility. Branding creates loyalty. Bonus – Branding helps you stand out in a crowd.
How to Create a Brand
Determine your target audience. The structure for building your brand is to determine the target audience you’ll be focusing on. For example, early adaptors or college students or stay at home mothers. Choose your focus. This is your personality and your tone. Pick a business name that fits you and make it your own. Write…
The Best Time of Day to Post on Social Media
When it comes to social media, gauging the right time or times to post is considered crucial to maximize post interactions. At Remixed, we specialize in social media marketing, and have studied the best times to post. But, it is imperative to note the data isn’t necessarily applicable for every type of audience. A few…
How Decades of Solid Branding Saved Coca-Cola from the Pepsi Challenge
The Pepsi Challenge was a marketing campaign started in 1975. It was simply a blind taste test between Pepsi and Coca-Cola, touting that even Coca-Cola fans choose Pepsi. It was a wildly successful marketing strategy that they revisited for decades. Coca-Cola even ran their own private tastes test, through which they found Pepsi was indeed…
Why Colors Matter
When choosing colors for your brand, there is a lot to consider. Certain colors are often associated with certain traits or even expectations the public may have as it relates to what your organization offers. These associations can bridge the gap between your branding materials and target audiences. Just because your favorite color is fluorescent…
10 of the Most Recognized Logos in the World
We’ve compiled a list of the world’s most recognized logos. Yes, many of these logos have gone through some tweaks throughout the years, but for fun, we listed the year the first version of their current logo appeared. Some of these companies have even been around longer than their currently recognizable logo! It just goes…
The Importance of a Social Media Presence
Social media platforms help increase awareness about brands, connect with customers, and potentially boost leads and sales. With more than three billion people around the world using social media every month, it’s certainly not a passing trend. It’s one of the most profitable and stress-free digital marketing platforms that can be used to grow your…
The Difference Between Graphic Art and Graphic Design
Graphic Art – the fine and applied art of representation, decoration, and writing or printing on flat surfaces together with the techniques and crafts associated with them. Essentially, a graphic artist may create art for the sake of art. They may want to convey a certain idea or story, or they may not. Graphic artists…