8 Signs You Need to Update Your Brand

In today’s ever-changing business landscape, it’s important for companies to continually assess and update their brand to remain relevant and competitive. A brand is more than just a logo; it’s the perception that customers have of your business. Therefore, if your brand is outdated or suffering from negative perceptions, it’s time to re-evaluate and refresh your branding strategy. In this article, we’ll list some common reasons why businesses need to rebrand and provide tips on how to successfully update your brand.

  1. Your brand is outdated. Maybe the logo looks old fashioned instead of timeless, or the core messaging has evolved. Sometimes things change, and that’s ok.
  2. Your target audience has changed. Whether you need to refocus on your current audience, or reach a new audience entirely, it’s time to reassess your brand.
  3. You are undergoing a merger or acquisition. You don’t want to lose the equity either brand has already earned.
  4. You’re moving to a new, far flung location, or expanding to new market territories. Now is the time to check in and make sure your brand remains successful and culturally relevant.
  5. Your brand suffers from a bad reputation, or negative perceptions. It’s time to look at what went wrong and reassess.
  6. You are struggling to raise your prices. You may need to refresh in order to create the appropriate perception and reach the appropriate audiences.
  7. You are losing your top talent. If your best employees keep jumping ship, it’s time to do a check up on your brand. Remember: branding is way more than just a logo.
  8. Your brand never really worked in the first place. If your brand never really got on solid ground and experienced success, then your brand could be coming off as confusing, complicated, or diluted.

In conclusion, your brand is the face of your business, and it’s essential to keep it up-to-date and relevant. Whether you’re experiencing negative perceptions, losing top talent, or simply in need of a refresh, rebranding can help you reconnect with your customers and set your business up for success. By following the tips outlined in this article, you can create a strong and memorable brand that resonates with your target audiences and sets you apart from your competitors. Remember, rebranding is a journey, not a destination, so be open to feedback and continually refine your branding strategy to ensure it remains effective.

Written with the help of AI.

Clutch_Top_Branding_Agencies_2021

REMIXED Named Top Branding Agency in Orlando Award on Clutch

At REMIXED, we help brands connect with their audiences through expertly crafted branding strategies. We’re a full-service and multi-disciplinary branding agency that provides everything from brand building to message promotion to marketing management. Since 2006, we’ve been working with brands of all sizes across various industries, including hospitality, retail, entertainment, nonprofit, government, and more. We…

burger-king-new-image-1200

A Brand Refresh fit for a (Burger) King

Not too long ago, Burger King underwent a major brand refresh not too long ago! They hadn’t rebranded since 1999, and this new rebrand feels super fresh and juicy. At first glance, some may think they simply returned to their most successful old logos, of which appeared in 1969 and 1994 – but it’s so…

Wooden path to the beach. Morning sky

4 Things to Consider When Embarking on a Rebrand

Your brand is the foundation of your business. It communicates who you are, what you do, and why you do it. But what happens when your brand no longer aligns with your business goals or fails to resonate with your target audience? This is where a rebrand can come into play. A rebrand can help…

Portrait of content young printing specialist in glasses standing at printing press

Offset Lithography Printing

Offset Lithography is a printing technique that uses printing plates to transfer the intended image to the intended medium, usually paper. Sometimes this technique is simply called offset printing, or litho. The printing plates are often made of aluminum, but can also be plastic, rubber, paper, or even other materials. The term offset refers to…

carsontype-Untitled-2-01

What is the Difference Between Serif and Sans-Serif Typefaces?

You may have heard the terms serif and sans-serif before, but do you know what those terms actually mean? In typography, a serif is a small line, stroke, or other decorative flair regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. “Sans”…

1600px-Belief+Doubt_(2012)

The Difference Between Graphic Art and Graphic Design

Graphic Art – the fine and applied art of representation, decoration, and writing or printing on flat surfaces together with the techniques and crafts associated with them. Essentially, a graphic artist may create art for the sake of art. They may want to convey a certain idea or story, or they may not. Graphic artists…

blogpotstimage

Flexible vs. Fixed Agency Pricing

Understanding the Key Advantages of Selecting a Digital Agency with Flexible Pricing vs. a Traditional Agency with Fixed Pricing. When it comes to selecting an agency meant to augment a marketing team or department, it’s critical to understand the limitations pricing models create or eliminate. Businesses must find an agency partner that understands their brand’s…

1_JyjM1R5nULnhMO_gyXdsTQ

What is Branding?

Now, we all know that building a strong brand is no laughing matter, but that doesn’t mean we can’t have a little fun along the way. After all, who said branding has to be boring? So, let’s start by defining what a brand really is. Think of it as your business’s personality, it’s what sets…