8 Signs You Need to Update Your Brand

  1. Your brand is outdated. Maybe the logo looks old fashioned instead of timeless, or the core messaging has evolved. Sometimes things change, and that’s ok.
  2. Your target audience has changed. Whether you need to refocus on your current audience, or reach a new audience entirely, it’s time to reassess your brand.
  3. You are undergoing a merger or acquisition. You don’t want to lose the equity either brand has already earned.
  4. You’re moving to a new, far flung location, or expanding to new market territories. Now is the time to check in and make sure your brand remains successful and culturally relevant.
  5. Your brand suffers from a bad reputation, or negative perceptions. It’s time to look at what went wrong and reassess.
  6. You are struggling to raise your prices. You may need to refresh in order to create the appropriate perception and reach the appropriate audiences.
  7. You are losing your top talent. If your best employees keep jumping ship, it’s time to do a check up on your brand. Remember: branding is way more than just a logo.
  8. Your brand never really worked in the first place. If your brand never really got on solid ground and experienced success, then your brand could be coming off as confusing, complicated, or diluted.
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Different Applications of Graphic Design Skills

There are a lot of different possible applications for graphic design. Some graphic designers or agencies will specialize, or be niche-specific. However, many brands often require numerous avenues for approaching brand awareness. Since a branding agency concerns itself with your brand on a comprehensive level—from the tiniest details to the big picture—they can be a…

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5 Reasons Successful Branding is Important

Branding clearly delivers your message. Branding emotionally connects your target audience with what you offer. Branding motivates your audience to create a connection. Branding reinforces your credibility. Branding creates loyalty. Bonus – Branding helps you stand out in a crowd.

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What is Brand Consistency and Why is it Important?

Brand consistency means always delivering messages aligned with the core brand values in the same tone, presenting the brand’s visual language in a consistent way, and repeating the same colors throughout the cohesive brand experience. Over time, these elements become ingrained in the minds of consumers, and they’re more likely to remember your brand. Brand…

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What is Branding? And, Why is it Important for Your Business?

By definition, branding is the process involved in creating a unique name, image, and overarching identity for a product or service in the consumers’ mind, mainly through advertising campaigns and marketing programs with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. This…

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A Brief Bio of Paul Rand

Even if you aren’t familiar with the name Paul Rand, you are definitely familiar with his work. Paul Rand was an American graphic designer and art director, who essentially defined the visual culture in America in the decades following World War II – and revolutionized how we think about corporate logos today. He was born…

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What Makes a Logo Successful?

A logo serves to represent your company through a visual image that can be easily understood and recognized. Logos generally involve symbols, stylized text, or both. A good logo should create memorable impressions on your target audience, and set your company apart from your competitors. So, what makes a logo successful? A successful logo will…

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Plan it, make it, stretch it, wrap it, ink it, spin it, long print run it : Flexographic

Flexographic printing is a form of direct relief printing that is characterized by the use of flexible printing plates. In the past, these printing plates were always made of rubber, whereas today, flexible photopolymer printing plates might also be used. These plates have a slightly raised image of the content on them, they’re inked, and…

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When Should You Utilize Digital Printing?

Digital printing is probably what most people are most familiar with, since you probably have one at home. Inkjet printers and laser printers are found in many homes, schools, and offices. Of course, these are generally consumer-level digital printers. For digital printing, images are sent directly to the printer using digital files, as opposed to…