8 Signs You Need to Update Your Brand

  1. Your brand is outdated. Maybe the logo looks old fashioned instead of timeless, or the core messaging has evolved. Sometimes things change, and that’s ok.
  2. Your target audience has changed. Whether you need to refocus on your current audience, or reach a new audience entirely, it’s time to reassess your brand.
  3. You are undergoing a merger or acquisition. You don’t want to lose the equity either brand has already earned.
  4. You’re moving to a new, far flung location, or expanding to new market territories. Now is the time to check in and make sure your brand remains successful and culturally relevant.
  5. Your brand suffers from a bad reputation, or negative perceptions. It’s time to look at what went wrong and reassess.
  6. You are struggling to raise your prices. You may need to refresh in order to create the appropriate perception and reach the appropriate audiences.
  7. You are losing your top talent. If your best employees keep jumping ship, it’s time to do a check up on your brand. Remember: branding is way more than just a logo.
  8. Your brand never really worked in the first place. If your brand never really got on solid ground and experienced success, then your brand could be coming off as confusing, complicated, or diluted.
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What is Typography?

Essentially, typography is the visual component of the written word. It is the technique, and art, of arranging letters in a way that makes the text legible, clear, and visually appealing to the reader. Typography involves the structure, size, weight, and style of the characters. It also considers the amount of space between the letters,…

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Advertising, Marketing, or Branding Agency?

Choosing an agency to help with your advertising, marketing, or branding needs can seem overwhelming. The agency you choose will play an important role in determining how your potential clients view your company. Which one do you need? If you imagine agencies in healthcare terms – marketing agencies are generalists (the basic needs), advertising agencies…

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The Difference Between Graphic Art and Graphic Design

Graphic Art – the fine and applied art of representation, decoration, and writing or printing on flat surfaces together with the techniques and crafts associated with them. Essentially, a graphic artist may create art for the sake of art. They may want to convey a certain idea or story, or they may not. Graphic artists…

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6 Reasons why a Strong Brand is Important for your Small Business

Branding gives you recognition. Branding puts a face onto your business. Branding establishes trust. Consumers are going to feel more comfortable purchasing from a polished and legitimate business. Branding supports advertising. Advertising is an important component of a brand. Branding builds your financial value. Strong branding often guarantees future business. Branding inspires employees. A brand…

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6 Benefits of Choosing a Local Agency

A local agency will understand the local market. Remember those global branding fails? The large corporations launching those campaigns did not understand the market they were advertising to. When working with a local agency, you won’t have any time zone differences to worry about. Everyone is on the same page, the same schedule! A local…

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Do You Need a Social Media Presence?

The answer is a definitive, yes. Maintaining a consistent social media presence helps establish your brand, enforces brand cohesiveness, helps strengthen connections with existing clients, and builds trust with potential clients. An effective social media strategy requires strategic planning and a committed effort, but has many benefits for your business. Your business’s social media content…

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What is Branding? And, Why is it Important for Your Business?

By definition, branding is the process involved in creating a unique name, image, and overarching identity for a product or service in the consumers’ mind, mainly through advertising campaigns and marketing programs with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. This…

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What is the Difference Between Serif and Sans-Serif Typefaces?

You may have heard the terms serif and sans-serif before, but do you know what those terms actually mean? In typography, a serif is a small line, stroke, or other decorative flair regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. “Sans”…