Orlando ad agency, branding orlando, marketing orlando, advertising orlando, REMIXED, an ad agency based in Orlando, Florida, is a multi-disciplinary marketing, marketing design, ad agency and graphic design firm focusing on developing graphic design and marketing strategies for print, film & television, as well as web-based media. We do graphic and web design, function as an advertising agency. Our graphic designers specialize in print, brochures, catalogs, logo design, ads, sales kits, web design, menus, computer graphic arts, for manufacturers, restaurants, hotels and entertainment industries.
Makai

Toward the sea

Brand Strategy Development / Visual Identity Design / Brand Voice Development / Brand Implementation / Brand Management / Integrated Marketing / Experiential

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Overview

In the 1800s, Hawaiians combined the words “ma” and “kai” to mean “toward the sea”. Today, Makai brings the spirit of the sea to lifeguard-style hats constructed from quality materials, designed for any type of lifestyle.

Challenge

Makai’s parent company reached out to Remixed to originate a hat brand for the lifeguard lifestyle. From researching names to developing a house style guide, the requirements were vast.

Solution

Remixed researched and tested numerous names and messaging, prior to landing on Makai Hat Company. It was smooth sailing from there, creating bespoke catalogs meant to emulate 90s surf magazines to hang tags and display units made from postconsumer waste, each with reusable components.

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