It is safe to assume most everyone will look you up on Google prior to visiting your business, hiring you for a service, or purchasing your products and/or services. Whenever you interact with people, whether in-person or online, how you present your brand is exceedingly important.
Think of all of the brands you know. While your impression may be positive, negative or somewhere in between, you are likely to automatically perceive them as credible based on the fact that they are known brands. Branding can help increase your own credibility by improving the perception of your business. People buy more from companies they feel they can trust.
Branding may also make you look more established, even if your company has only been in business for a short period of time. It can make a small business look like a Fortune 500 company, which will boosts credibility and allows them to compete with significantly larger brands.
No matter your approach to branding, it is critical to consider what your audience expects of brands such as yours, and find ways to create that brand connection.
Plan it, make it, stretch it, wrap it, ink it, spin it, long print run it : Flexographic
Flexographic printing is a form of direct relief printing that is characterized by the use of flexible printing plates. In the past, these printing plates were always made of rubber, whereas today, flexible photopolymer printing plates might also be used. These plates have a slightly raised image of the content on them, they’re inked, and…
The Difference Between Graphic Art and Graphic Design
Graphic Art – the fine and applied art of representation, decoration, and writing or printing on flat surfaces together with the techniques and crafts associated with them. Essentially, a graphic artist may create art for the sake of art. They may want to convey a certain idea or story, or they may not. Graphic artists…
What is Branding? And, Why is it Important for Your Business?
Introduction to Branding and Its Importance Branding is the process of creating and maintaining a unique identity and image for a company or product. It involves the development of a company’s name, logo, design, and messaging to convey a specific set of values and attributes. A strong brand can help build customer loyalty, differentiate a…
A Brief Bio of Paul Rand
Even if you aren’t familiar with the name Paul Rand, you are definitely familiar with his work. Paul Rand was an American graphic designer and art director, who essentially defined the visual culture in America in the decades following World War II – and revolutionized how we think about corporate logos today. He was born…
Different Applications of Graphic Design Skills
There are a lot of different possible applications for graphic design. Some graphic designers or agencies will specialize, or be niche-specific. However, many brands often require numerous avenues for approaching brand awareness. Since a branding agency concerns itself with your brand on a comprehensive level—from the tiniest details to the big picture—they can be a…
How to Create a Brand
Building a strong brand is essential for any business looking to stand out in today’s highly competitive market. A successful branding strategy can help you connect with your target audience, build trust, and differentiate your business from your competitors. Here are some tips on how to build a strong brand for your business: Determine your…
REMIXED Named Top Branding Agency in Orlando Award on Clutch
At REMIXED, we help brands connect with their audiences through expertly crafted branding strategies. We’re a full-service and multi-disciplinary branding agency that provides everything from brand building to message promotion to marketing management. Since 2006, we’ve been working with brands of all sizes across various industries, including hospitality, retail, entertainment, nonprofit, government, and more. We…
6 Benefits of Choosing a Local Agency
When it comes to branding and marketing, choosing the right agency is crucial. While larger global agencies may seem like the obvious choice, working with a local agency can provide unique benefits that can make a big difference in the success of your branding efforts. In this article, we’ll explore six key reasons why working…
