- Not getting the logo right.
Designing a logo yourself (just for now) may seem like a good idea, at first. But, changing a logo mid-stream can be complicated. If you aren’t widely recognized, you could lose what brand equity you may have already established. If you are, you could confuse, alienate and ultimately lose your existing consumers. If your logo is designed without consideration of your desired overarching branding, it can be detrimental to your long-term success. - Missing out on the value proposition.
Not effectively communicating to audiences what makes your brand distinct will cause you to miss significant opportunities. Why does what you offer matter? If your language is vague, your brand may not be compelling. - Not adhering to brand guidelines.
Worse yet, not even having brand guidelines. If your brand doesn’t seem cohesive, people will move on towards brands that present themselves in a coherent fashion. Are your typefaces all over the place? What about your color palettes? Are you misusing your logo? Do you claim and present inconsistent messages that are likely to confuse your audiences? - Jumping on trends.
It’s inappropriate for your brand to follow every trend. Trends come and go, like how waves ebb and flow, and not all of them will be relevant to your brand. Design style updates can be made, hashtag trends can be participated in, but they require careful consideration. You don’t always have to present yourself as classic and timeless. But, be proactive, rather than reactive, with your brand strategy. - Forgetting what makes your brand unique.
Sometimes things change. That’s ok. Don’t throw out the baby with the bathwater. Your branding has to remain true to your identity, and appropriately connected to your desired audiences. While your audiences may change, and messaging may have to evolve, your authenticity should never be compromised. - Ignoring a crisis instead of owning up.
Crisis management is a huge part of how a brand is perceived by the public. When something is messed up, or isn’t received well, admit the mistake and consciously move forward. Can you imagine if Pepsi had dug in their heels in defense of the Kylie Jenner commercial and continued to relentlessly air the ad? Regardless of intent, public perception matters. Taking responsibility breeds trust.
What is the Difference Between Serif and Sans-Serif Typefaces?
You may have heard the terms serif and sans-serif before, but do you know what those terms actually mean? In typography, a serif is a small line, stroke, or other decorative flair regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. “Sans”…
Remixed’s 10 Step Process
Listen to the client to understand strategic objectives and what they need to accomplish. Develop a strategy, which includes crafting the message, tone and directives. Adopt and embrace the big idea through collaboration and refinement. Our artists design concepts into effective and beautiful deliverables. Designers remix one another’s work, incorporating edits and enhancing the brand.…
How to Create a Brand
Determine your target audience. The structure for building your brand is to determine the target audience you’ll be focusing on. For example, early adaptors or college students or stay at home mothers. Choose your focus. This is your personality and your tone. Pick a business name that fits you and make it your own. Write…
The Foundations of Branding
The foundations of your brand is your logo, your messaging, website, imagery and promotional materials. Keeping a consistent brand is critically necessary when it comes to building brand equity. Brand equity adds value to your company based on the core values you promote, and comes in the form of perceived quality. Never underestimate branding. And,…
6 Reasons why a Strong Brand is Important for your Small Business
Branding gives you recognition. Branding puts a face onto your business. Branding establishes trust. Consumers are going to feel more comfortable purchasing from a polished and legitimate business. Branding supports advertising. Advertising is an important component of a brand. Branding builds your financial value. Strong branding often guarantees future business. Branding inspires employees. A brand…
Offset Lithography Printing
Offset Lithography is a printing technique that uses printing plates to transfer the intended image to the intended medium, usually paper. Sometimes this technique is simply called offset printing, or litho. The printing plates are often made of aluminum, but can also be plastic, rubber, paper, or even other materials. The term offset refers to…
A Brand Refresh fit for a (Burger) King
Not too long ago, Burger King underwent a major brand refresh not too long ago! They hadn’t rebranded since 1999, and this new rebrand feels super fresh and juicy. At first glance, some may think they simply returned to their most successful old logos, of which appeared in 1969 and 1994 – but it’s so…
5 Ways a Well-Built Brand Makes Your Company Money
When you’ve built a brand, it makes it easier for your target audiences to notice you and recognize you. Amidst all the loud marketing, a strong brand allows a customer to clearly see what your business is and why your offerings matter to them. This makes it more compelling and more likely they will patronize…
