We write stuff.

Every now and again, we come up with some insightful things and remember to put them somewhere for safekeeping. Well, that somewhere is here. And, generally, we write about branding, marketing, advertising, design, and anything else we think are relevant key words.

We hope you will find value in our wisdom nuggets or knowledge bombs or whatever the hep cats call it.

If there is a topic you'd like to learn more about, or wish we had written a blog post to cover, please feel free to drop us a line.

How Decades of Solid Branding Saved Coca-Cola from the Pepsi Challenge

The Pepsi Challenge was a marketing campaign started in 1975. It was simply a blind taste test between Pepsi and Coca-Cola, touting that even Coca-Cola fans choose Pepsi. It was a wildly successful marketing strategy that they revisited for decades. Coca-Cola even ran their own private tastes test, through which they found Pepsi was indeed…
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