Color Psychology

Color psychology is the study of hues as a determinant of human behavior. Colors can cause certain emotional reactions, and even influence perceptions that are not necessarily conscious. Color psychology is used all around us, taking its cues from nature, and should be considered in marketing and branding. The following are just some common color associations.

  • Blue – calm, tranquil, refreshing, stable, responsible, peaceful, relaxing, sad
  • Green – environmental, healthy, lucky, growth, finances, harmony, soothing, renewal
  • Purple – royal, luxurious, intriguing, magical, mysterious, military honor, wealth, spiritual
  • Red – passionate, high energy, love, warmth, fire, war, anger, danger, confidence
  • Orange – young, affordable, vitality, friendly, humorous, seasonal
  • Yellow – energizing, happy, caution, youthful, playful, cheerful, friendly
  • Pink – fun, feminine, upbeat, sweet, delicate, romantic, peaceful
  • Gray – neutral, professional, efficient, formal, corporate
  • Black – luxurious, powerful, formal, elegant, darkness, mysterious, sexual, creepy
  • White – clean, pure, blank, simple, honorable, peaceful, bland, cold, young
  • Brown – reliable, old-fashioned, earthy, masculine, natural, dependable, warm
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What Makes a Logo Successful?

A logo serves to represent your company through a visual image that can be easily understood and recognized. Logos generally involve symbols, stylized text, or both. A good logo should create memorable impressions on your target audience, and set your company apart from your competitors. So, what makes a logo successful? A successful logo will…

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REMIXED Named Top Branding Agency in Orlando Award on Clutch

At REMIXED, we help brands connect with their audiences through expertly crafted branding strategies. We’re a full-service and multi-disciplinary branding agency that provides everything from brand building to message promotion to marketing management. Since 2006, we’ve been working with brands of all sizes across various industries, including hospitality, retail, entertainment, nonprofit, government, and more. We…

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Many businesses make the mistake of throwing money at marketing without thinking enough about their brand, as a whole. Paid media campaigns might garner attention, but they can’t necessarily retain it and convert as many customers without solid branding. A company with a consistent, strong perception amongst audiences will always outperform competitors with the same…

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Avoid These 6 Branding Mistakes

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Advertising, Marketing, or Branding Agency?

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Plan it, make it, stretch it, wrap it, ink it, spin it, long print run it : Flexographic

Flexographic printing is a form of direct relief printing that is characterized by the use of flexible printing plates. In the past, these printing plates were always made of rubber, whereas today, flexible photopolymer printing plates might also be used. These plates have a slightly raised image of the content on them, they’re inked, and…

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4 Things to Consider When Embarking on a Rebrand

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