Color psychology is the study of hues as a determinant of human behavior. Colors can cause certain emotional reactions, and even influence perceptions that are not necessarily conscious. Color psychology is used all around us, taking its cues from nature, and should be considered in marketing and branding. The following are just some common color associations.
- Blue – calm, tranquil, refreshing, stable, responsible, peaceful, relaxing, sad
- Green – environmental, healthy, lucky, growth, finances, harmony, soothing, renewal
- Purple – royal, luxurious, intriguing, magical, mysterious, military honor, wealth, spiritual
- Red – passionate, high energy, love, warmth, fire, war, anger, danger, confidence
- Orange – young, affordable, vitality, friendly, humorous, seasonal
- Yellow – energizing, happy, caution, youthful, playful, cheerful, friendly
- Pink – fun, feminine, upbeat, sweet, delicate, romantic, peaceful
- Gray – neutral, professional, efficient, formal, corporate
- Black – luxurious, powerful, formal, elegant, darkness, mysterious, sexual, creepy
- White – clean, pure, blank, simple, honorable, peaceful, bland, cold, young
- Brown – reliable, old-fashioned, earthy, masculine, natural, dependable, warm
5 Ways a Well-Built Brand Makes Your Company Money
When you’ve built a brand, it makes it easier for your target audiences to notice you and recognize you. Amidst all the loud marketing, a strong brand allows a customer to clearly see what your business is and why your offerings matter to them. This makes it more compelling and more likely they will patronize…
Why Colors Matter
When choosing colors for your brand, there is a lot to consider. Certain colors are often associated with certain traits or even expectations the public may have as it relates to what your organization offers. These associations can bridge the gap between your branding materials and target audiences. Just because your favorite color is fluorescent…
Comical Global Branding Fails
Even the biggest brands can make mistakes when bringing their brand to new markets. A company should always carefully research and identify any cultural differences, or language translations, when expanding their business. You want to catch any possible missteps before they happen. Here are some epic fails for a good laugh. Coca-Cola When first launched…
A Brand Refresh fit for a (Burger) King
Not too long ago, Burger King underwent a major brand refresh not too long ago! They hadn’t rebranded since 1999, and this new rebrand feels super fresh and juicy. At first glance, some may think they simply returned to their most successful old logos, of which appeared in 1969 and 1994 – but it’s so…
Advertising, Marketing, or Branding Agency?
Choosing an agency to help with your advertising, marketing, or branding needs can seem overwhelming. The agency you choose will play an important role in determining how your potential clients view your company. Which one do you need? If you imagine agencies in healthcare terms – marketing agencies are generalists (the basic needs), advertising agencies…
How Good Branding Saves Your Company Money
Many businesses make the mistake of throwing money at marketing without thinking enough about their brand, as a whole. Paid media campaigns might garner attention, but they can’t necessarily retain it and convert as many customers without solid branding. A company with a consistent, strong perception amongst audiences will always outperform competitors with the same…
10 of the Most Recognized Logos in the World
We’ve compiled a list of the world’s most recognized logos. Yes, many of these logos have gone through some tweaks throughout the years, but for fun, we listed the year the first version of their current logo appeared. Some of these companies have even been around longer than their currently recognizable logo! It just goes…
5 Reasons Successful Branding is Important
Branding clearly delivers your message. Branding emotionally connects your target audience with what you offer. Branding motivates your audience to create a connection. Branding reinforces your credibility. Branding creates loyalty. Bonus – Branding helps you stand out in a crowd.
