Color psychology is the study of hues as a determinant of human behavior. Colors can cause certain emotional reactions, and even influence perceptions that are not necessarily conscious. Color psychology is used all around us, taking its cues from nature, and should be considered in marketing and branding. The following are just some common color associations.
- Blue – calm, tranquil, refreshing, stable, responsible, peaceful, relaxing, sad
- Green – environmental, healthy, lucky, growth, finances, harmony, soothing, renewal
- Purple – royal, luxurious, intriguing, magical, mysterious, military honor, wealth, spiritual
- Red – passionate, high energy, love, warmth, fire, war, anger, danger, confidence
- Orange – young, affordable, vitality, friendly, humorous, seasonal
- Yellow – energizing, happy, caution, youthful, playful, cheerful, friendly
- Pink – fun, feminine, upbeat, sweet, delicate, romantic, peaceful
- Gray – neutral, professional, efficient, formal, corporate
- Black – luxurious, powerful, formal, elegant, darkness, mysterious, sexual, creepy
- White – clean, pure, blank, simple, honorable, peaceful, bland, cold, young
- Brown – reliable, old-fashioned, earthy, masculine, natural, dependable, warm
REMIXED Named Top Branding Agency in Orlando Award on Clutch
At REMIXED, we help brands connect with their audiences through expertly crafted branding strategies. We’re a full-service and multi-disciplinary branding agency that provides everything from brand building to message promotion to marketing management. Since 2006, we’ve been working with brands of all sizes across various industries, including hospitality, retail, entertainment, nonprofit, government, and more. We…
Why Colors Matter
Choosing the right colors for your brand is a crucial step in building a strong and effective visual identity. While color preference is subjective, certain colors are associated with specific traits or emotions that can influence how your brand is perceived by your target audiences. Understanding color psychology and its impact on branding can help…
What is Clear Space?
Clear space refers to a specific amount of are a logo is defined to have on all sides (in a brand standards manual or house style guide), no matter where the logo is applied. The reason for clear space is to ensure the logo maximizes visibility and impact. There is no set rule for defining…
6 Benefits of Choosing a Local Agency
When it comes to branding and marketing, choosing the right agency is crucial. While larger global agencies may seem like the obvious choice, working with a local agency can provide unique benefits that can make a big difference in the success of your branding efforts. In this article, we’ll explore six key reasons why working…
How to Create a Brand
Building a strong brand is essential for any business looking to stand out in today’s highly competitive market. A successful branding strategy can help you connect with your target audience, build trust, and differentiate your business from your competitors. Here are some tips on how to build a strong brand for your business: Determine your…
Plan it, make it, stretch it, wrap it, ink it, spin it, long print run it : Flexographic
Flexographic printing is a form of direct relief printing that is characterized by the use of flexible printing plates. In the past, these printing plates were always made of rubber, whereas today, flexible photopolymer printing plates might also be used. These plates have a slightly raised image of the content on them, they’re inked, and…
Different Applications of Graphic Design Skills
There are a lot of different possible applications for graphic design. Some graphic designers or agencies will specialize, or be niche-specific. However, many brands often require numerous avenues for approaching brand awareness. Since a branding agency concerns itself with your brand on a comprehensive level—from the tiniest details to the big picture—they can be a…
Why You Should Care About Branding Your Business
It is safe to assume most everyone will look you up on Google prior to visiting your business, hiring you for a service, or purchasing your products and/or services. Whenever you interact with people, whether in-person or online, how you present your brand is exceedingly important. Think of all of the brands you know. While…
