There are a lot of different possible applications for graphic design. Some graphic designers or agencies will specialize, or be niche-specific. However, many brands often require numerous avenues for approaching brand awareness. Since a branding agency concerns itself with your brand on a comprehensive level—from the tiniest details to the big picture—they can be a one-stop shop for cohesive and effective designs that span the gamut.
- Advertising & Marketing Design – This is graphic design done for deliverables including flyers, magazine ads, billboards, vehicle wraps, email templates, social media graphics, and more.
- Package Design – This is exactly what it sounds like: graphic design done for packaged items in formats like boxes, bottles, jars, labels, wrappers, etc.
- User Interface Design – This is graphic design generally done for websites, game interfaces, and apps. Of course, this can also apply to environments. But, this gets subcategorized as experiential design.
- Publication Design – This is graphic design done for books, catalogs, newsletters, directories, and so on.
- Motion Graphic Design – This is graphic design created for title sequences, presentations, promo videos, trailers, animated elements, and gifs … just to name a few.
- Environmental Design – This is graphic design applied to signs, exhibitions, building or shop interiors, stadiums, events, wall murals — anywhere that takes up space.
- Visual Identity Design – This is graphic design for the brand identity elements, which include colors, shapes, imagery, textures, details, typography, and, of course, logo design.
Not all agencies have specialties in these areas. But, we can probably think of at least one that does.
Color Psychology
Color psychology is the study of hues as a determinant of human behavior. Colors can cause certain emotional reactions, and even influence perceptions that are not necessarily conscious. Color psychology is used all around us, taking its cues from nature, and should be considered in marketing and branding. The following are just some common color…
The Foundations of Branding
The foundations of your brand is your logo, your messaging, website, imagery and promotional materials. Keeping a consistent brand is critically necessary when it comes to building brand equity. Brand equity adds value to your company based on the core values you promote, and comes in the form of perceived quality. Never underestimate branding. And,…
5 Reasons Successful Branding is Important
Branding clearly delivers your message. Branding emotionally connects your target audience with what you offer. Branding motivates your audience to create a connection. Branding reinforces your credibility. Branding creates loyalty. Bonus – Branding helps you stand out in a crowd.
How Dunkin’ Successfully Rebranded in 2019
The history of Dunkin’ began with a restaurant called “Open Kettle” in Massachusetts, in 1948. Founder William Rosenberg served donuts for five cents and premium cups of coffee for ten cents. Rosenberg renamed his restaurant “Dunkin’ Donuts” in 1950, and franchised his brand in 1955. Since 1950, the number of Dunkin’ restaurants has increased to…
What Makes a Logo Successful?
A logo serves to represent your company through a visual image that can be easily understood and recognized. Logos generally involve symbols, stylized text, or both. A good logo should create memorable impressions on your target audience, and set your company apart from your competitors. So, what makes a logo successful? A successful logo will…
What is Brand Consistency and Why is it Important?
Brand consistency means always delivering messages aligned with the core brand values in the same tone, presenting the brand’s visual language in a consistent way, and repeating the same colors throughout the cohesive brand experience. Over time, these elements become ingrained in the minds of consumers, and they’re more likely to remember your brand. Brand…
The Difference Between Graphic Art and Graphic Design
Graphic Art – the fine and applied art of representation, decoration, and writing or printing on flat surfaces together with the techniques and crafts associated with them. Essentially, a graphic artist may create art for the sake of art. They may want to convey a certain idea or story, or they may not. Graphic artists…
How to Create a Brand
Determine your target audience. The structure for building your brand is to determine the target audience you’ll be focusing on. For example, early adaptors or college students or stay at home mothers. Choose your focus. This is your personality and your tone. Pick a business name that fits you and make it your own. Write…
