The answer is a definitive, yes. Maintaining a consistent social media presence helps establish your brand, enforces brand cohesiveness, helps strengthen connections with existing clients, and builds trust with potential clients. An effective social media strategy requires strategic planning and a committed effort, but has many benefits for your business.
Your business’s social media content should showcase your industry knowledge, appeal to your clients’ interests, and reveal your brand’s identity. A strong social media presence will serve as a way to communicate, meet consumer needs, and build trust in your company – both before and after a direct relationship with your client is formed. The ability to connect with your audiences on a personal level in an environment where common interests are shared is incredibly valuable to your company, and should not be overlooked.
We live in a digital age, and most people are online in some way, shape, or form, for a large chunk of their day. Social media platforms are popular across almost all demographics.
Social media isn’t used solely for socializing, either. People are using social media as a means to spread news, and even educate themselves. This means that what your business publishes online will serve to strengthen – or harm, if mismanaged – your credibility and reputation amongst your audiences. Your social media presence will play a huge role in the success of your brand.
The Best Time of Day to Post on Social Media
When it comes to social media, gauging the right time or times to post is considered crucial to maximize post interactions. At Remixed, we specialize in social media marketing, and have studied the best times to post. But, it is imperative to note the data isn’t necessarily applicable for every type of audience. A few…
Typefaces & Fonts Do More Than Transmit Words
Do the typefaces and fonts you choose for your brand materials matter? As long as it’s in a language the audience understands, they’ll get the intended message, right? Wrong. Typefaces and fonts are essentially the shapes of the letters. Shapes are multi-sensory, meaning they affect more than one of your senses and can easily elicit…
The Importance of a Social Media Presence
Social media platforms help increase awareness about brands, connect with customers, and potentially boost leads and sales. With more than three billion people around the world using social media every month, it’s certainly not a passing trend. It’s one of the most profitable and stress-free digital marketing platforms that can be used to grow your…
5 Reasons Successful Branding is Important
Branding clearly delivers your message. Branding emotionally connects your target audience with what you offer. Branding motivates your audience to create a connection. Branding reinforces your credibility. Branding creates loyalty. Bonus – Branding helps you stand out in a crowd.
What is the Difference Between Serif and Sans-Serif Typefaces?
You may have heard the terms serif and sans-serif before, but do you know what those terms actually mean? In typography, a serif is a small line, stroke, or other decorative flair regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. “Sans”…
How Good Branding Saves Your Company Money
Many businesses make the mistake of throwing money at marketing without thinking enough about their brand, as a whole. Paid media campaigns might garner attention, but they can’t necessarily retain it and convert as many customers without solid branding. A company with a consistent, strong perception amongst audiences will always outperform competitors with the same…
What is Typography?
Essentially, typography is the visual component of the written word. It is the technique, and art, of arranging letters in a way that makes the text legible, clear, and visually appealing to the reader. Typography involves the structure, size, weight, and style of the characters. It also considers the amount of space between the letters,…
Advertising, Marketing, or Branding Agency?
Choosing an agency to help with your advertising, marketing, or branding needs can seem overwhelming. The agency you choose will play an important role in determining how your potential clients view your company. Which one do you need? If you imagine agencies in healthcare terms – marketing agencies are generalists (the basic needs), advertising agencies…
