Do You Need a Social Media Presence?

The answer is a definitive, yes. Maintaining a consistent social media presence helps establish your brand, enforces brand cohesiveness, helps strengthen connections with existing clients, and builds trust with potential clients. An effective social media strategy requires strategic planning and a committed effort, but has many benefits for your business.

Your business’s social media content should showcase your industry knowledge, appeal to your clients’ interests, and reveal your brand’s identity. A strong social media presence will serve as a way to communicate, meet consumer needs, and build trust in your company – both before and after a direct relationship with your client is formed. The ability to connect with your audiences on a personal level in an environment where common interests are shared is incredibly valuable to your company, and should not be overlooked.

We live in a digital age, and most people are online in some way, shape, or form, for a large chunk of their day. Social media platforms are popular across almost all demographics.

Social media isn’t used solely for socializing, either. People are using social media as a means to spread news, and even educate themselves. This means that what your business publishes online will serve to strengthen – or harm, if mismanaged – your credibility and reputation amongst your audiences. Your social media presence will play a huge role in the success of your brand.

logos-post

10 of the Most Recognized Logos in the World

We’ve compiled a list of the world’s most recognized logos. Yes, many of these logos have gone through some tweaks throughout the years, but for fun, we listed the year the first version of their current logo appeared. Some of these companies have even been around longer than their currently recognizable logo! It just goes…

Close up of turntable neede on a vinyl record. Turntable playing vinyl record

Remixed’s 10 Step Process

Listen to the client to understand strategic objectives and what they need to accomplish. Develop a strategy, which includes crafting the message, tone and directives. Adopt and embrace the big idea through collaboration and refinement. Our artists design concepts into effective and beautiful deliverables. Designers remix one another’s work, incorporating edits and enhancing the brand.…

1_JyjM1R5nULnhMO_gyXdsTQ

What is Branding?

Branding is all of the ways you establish an image of your company in your customers’ eyes and minds. It’s your “what”, your “how”, and your “why”. Your description of what you offer, the colors associated with your business, your visual identity, your website, your advertising, your collateral and your social media presence—these are all…

Wrong_Way_sign_in_Leverett_Circle,_May_2013

Avoid These 6 Branding Mistakes

Not getting the logo right. Designing a logo yourself (just for now) may seem like a good idea, at first. But, changing a logo mid-stream can be complicated. If you aren’t widely recognized, you could lose what brand equity you may have already established. If you are, you could confuse, alienate and ultimately lose your…

Group of business people assembling jigsaw puzzle and represent team support and help concept

Why It’s Important To Have A Brand Promise

A brand promise is an extension of a company’s positioning. It is a value or experience which a company’s customers can expect to receive every single time they interact with that particular brand. It’s extremely important since consumers wish for companies to deliver on the brand promise consistently, time and again. They desire enhanced experiences,…

Cash-50

5 Ways a Well-Built Brand Makes Your Company Money

When you’ve built a brand, it makes it easier for your target audiences to notice you and recognize you. Amidst all the loud marketing, a strong brand allows a customer to clearly see what your business is and why your offerings matter to them. This makes it more compelling and more likely they will patronize…

Jax Beach Water Tower

What Makes a Logo Successful?

A logo serves to represent your company through a visual image that can be easily understood and recognized. Logos generally involve symbols, stylized text, or both. A good logo should create memorable impressions on your target audience, and set your company apart from your competitors. So, what makes a logo successful? A successful logo will…

Male hand drawing a light bulb over blue background in a conceptual image.

How to Create a Brand

Determine your target audience. The structure for building your brand is to determine the target audience you’ll be focusing on. For example, early adaptors or college students or stay at home mothers. Choose your focus. This is your personality and your tone. Pick a business name that fits you and make it your own. Write…