The answer is a definitive, yes. Maintaining a consistent social media presence helps establish your brand, enforces brand cohesiveness, helps strengthen connections with existing clients, and builds trust with potential clients. An effective social media strategy requires strategic planning and a committed effort, but has many benefits for your business.
Your business’s social media content should showcase your industry knowledge, appeal to your clients’ interests, and reveal your brand’s identity. A strong social media presence will serve as a way to communicate, meet consumer needs, and build trust in your company – both before and after a direct relationship with your client is formed. The ability to connect with your audiences on a personal level in an environment where common interests are shared is incredibly valuable to your company, and should not be overlooked.
We live in a digital age, and most people are online in some way, shape, or form, for a large chunk of their day. Social media platforms are popular across almost all demographics.
Social media isn’t used solely for socializing, either. People are using social media as a means to spread news, and even educate themselves. This means that what your business publishes online will serve to strengthen – or harm, if mismanaged – your credibility and reputation amongst your audiences. Your social media presence will play a huge role in the success of your brand.
Why It’s Important To Have A Brand Promise
In today’s fast-paced and ever-changing business landscape, it’s more important than ever for companies to establish a clear and compelling brand promise. A strong brand promise not only helps companies differentiate themselves from their competitors, but also sets expectations for customers and helps build trust and loyalty. According to Seth Godin, a marketing expert and…
Different Applications of Graphic Design Skills
There are a lot of different possible applications for graphic design. Some graphic designers or agencies will specialize, or be niche-specific. However, many brands often require numerous avenues for approaching brand awareness. Since a branding agency concerns itself with your brand on a comprehensive level—from the tiniest details to the big picture—they can be a…
6 Benefits of Choosing a Local Agency
When it comes to branding and marketing, choosing the right agency is crucial. While larger global agencies may seem like the obvious choice, working with a local agency can provide unique benefits that can make a big difference in the success of your branding efforts. In this article, we’ll explore six key reasons why working…
A Brief Bio of Paul Rand
Even if you aren’t familiar with the name Paul Rand, you are definitely familiar with his work. Paul Rand was an American graphic designer and art director, who essentially defined the visual culture in America in the decades following World War II – and revolutionized how we think about corporate logos today. He was born…
6 Reasons why a Strong Brand is Important for your Small Business
Building a strong brand is a critical component of any successful business. A well-crafted brand strategy not only helps businesses establish recognition and build trust with their customers, but also supports advertising efforts and inspires employees. Furthermore, strong branding can increase a business’s financial value and generate new business opportunities through word-of-mouth referrals. As the…
Typefaces & Fonts Do More Than Transmit Words
Do the typefaces and fonts you choose for your brand materials matter? As long as it’s in a language the audience understands, they’ll get the intended message, right? Wrong. Typefaces and fonts are essentially the shapes of the letters. Shapes are multi-sensory, meaning they affect more than one of your senses and can easily elicit…
Comical Global Branding Fails
Even the biggest brands can make mistakes when bringing their brand to new markets. A company should always carefully research and identify any cultural differences, or language translations, when expanding their business. You want to catch any possible missteps before they happen. Here are some epic fails for a good laugh. Coca-Cola When first launched…
Plan it, make it, stretch it, wrap it, ink it, spin it, long print run it : Flexographic
Flexographic printing is a form of direct relief printing that is characterized by the use of flexible printing plates. In the past, these printing plates were always made of rubber, whereas today, flexible photopolymer printing plates might also be used. These plates have a slightly raised image of the content on them, they’re inked, and…
