When it comes to social media, gauging the right time or times to post is considered crucial to maximize post interactions. At Remixed, we specialize in social media marketing, and have studied the best times to post. But, it is imperative to note the data isn’t necessarily applicable for every type of audience. A few different platforms we use and have studied are Instagram, Facebook, Twitter, and LinkedIn.
On average, the best times to post on Instagram are between 2pm and 3pm. However, the level of engagement you get may change tremendously depending on what day of the week you post. Data suggests the best day to post on Instagram is Thursday, but not just between 2pm and 3pm, but at 4pm, 5pm, and and even 11pm, as well. The best times to post on Facebook are between 12pm and 3pm Monday, Wednesday, Thursday, and Friday, and on the weekends from 12pm to 1pm. And, the latest data would guide us to post on Twitter Mondays at 3pm and 7pm, and Saturdays at 3pm. And, the best times to post on LinkedIn are between 10am and 11am on weekdays.
While knowing peak times to post on these social media platforms allows us to effectively gain followers, likes, retweets, post interactions, and much more, there is a need to analyze each brand’s individual feeds to ascertain the best times to post. For instance, Remixed has found most of its engagements are optimized when we post just before 9am on weekdays and 11am on weekends. We’ve also found certain industries will do better at similar hours, while others may perform well after-hours.
Don’t let general data determine when is best for you to post. Let your view times and engagements set the schedule. But, 3pm is usually a great time to start with your weekday posts on Facebook, Twitter and Instagram, and 10am on LinkedIn.

What is Brand Consistency and Why is it Important?
Brand consistency means always delivering messages aligned with the core brand values in the same tone, presenting the brand’s visual language in a consistent way, and repeating the same colors throughout the cohesive brand experience. Over time, these elements become ingrained in the minds of consumers, and they’re more likely to remember your brand. Brand…

Color Psychology
Color psychology is the study of hues as a determinant of human behavior. Colors can cause certain emotional reactions, and even influence perceptions that are not necessarily conscious. Color psychology is used all around us, taking its cues from nature, and should be considered in marketing and branding. The following are just some common color…

What is Branding? And, Why is it Important for Your Business?
Introduction to Branding and Its Importance Branding is the process of creating and maintaining a unique identity and image for a company or product. It involves the development of a company’s name, logo, design, and messaging to convey a specific set of values and attributes. A strong brand can help build customer loyalty, differentiate a…

A Brief Bio of Paul Rand
Even if you aren’t familiar with the name Paul Rand, you are definitely familiar with his work. Paul Rand was an American graphic designer and art director, who essentially defined the visual culture in America in the decades following World War II – and revolutionized how we think about corporate logos today. He was born…

What is the Difference Between Serif and Sans-Serif Typefaces?
You may have heard the terms serif and sans-serif before, but do you know what those terms actually mean? In typography, a serif is a small line, stroke, or other decorative flair regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. “Sans”…

8 Signs You Need to Update Your Brand
In today’s ever-changing business landscape, it’s important for companies to continually assess and update their brand to remain relevant and competitive. A brand is more than just a logo; it’s the perception that customers have of your business. Therefore, if your brand is outdated or suffering from negative perceptions, it’s time to re-evaluate and refresh…

Different Applications of Graphic Design Skills
There are a lot of different possible applications for graphic design. Some graphic designers or agencies will specialize, or be niche-specific. However, many brands often require numerous avenues for approaching brand awareness. Since a branding agency concerns itself with your brand on a comprehensive level—from the tiniest details to the big picture—they can be a…

What Makes a Logo Successful?
A logo serves to represent your company through a visual image that can be easily understood and recognized. Logos generally involve symbols, stylized text, or both. A good logo should create memorable impressions on your target audience, and set your company apart from your competitors. So, what makes a logo successful? A successful logo will…