Graphic Art – the fine and applied art of representation, decoration, and writing or printing on flat surfaces together with the techniques and crafts associated with them.
Essentially, a graphic artist may create art for the sake of art. They may want to convey a certain idea or story, or they may not. Graphic artists tend to develop a personal style, and might be hired for projects when someone desires some art in that style. Some examples of graphic art might be cartoons, graphic novels, illustrations, comic books, or movie illustrations.
Graphic Design – the art or profession of using design elements (such as typography and images) to convey information or create an effect.
A graphic designer basically uses graphic art for a definitive purpose. They want the viewer to interact with the content in a certain way, and convey a specific message to them. Things like the layout, symmetry, color schemes, and typography all have a particular significance. Some examples of graphic design are infographics, marketing materials, instructional design, logo design, presentation design, and web design.
How to Create a Brand
Determine your target audience. The structure for building your brand is to determine the target audience you’ll be focusing on. For example, early adaptors or college students or stay at home mothers. Choose your focus. This is your personality and your tone. Pick a business name that fits you and make it your own. Write…
6 Benefits of Choosing a Local Agency
A local agency will understand the local market. Remember those global branding fails? The large corporations launching those campaigns did not understand the market they were advertising to. When working with a local agency, you won’t have any time zone differences to worry about. Everyone is on the same page, the same schedule! A local…
5 Ways a Well-Built Brand Makes Your Company Money
When you’ve built a brand, it makes it easier for your target audiences to notice you and recognize you. Amidst all the loud marketing, a strong brand allows a customer to clearly see what your business is and why your offerings matter to them. This makes it more compelling and more likely they will patronize…
Comical Global Branding Fails
Even the biggest brands can make mistakes when bringing their brand to new markets. A company should always carefully research and identify any cultural differences, or language translations, when expanding their business. You want to catch any possible missteps before they happen. Here are some epic fails for a good laugh. Coca-Cola When first launched…
What is Branding? And, Why is it Important for Your Business?
By definition, branding is the process involved in creating a unique name, image, and overarching identity for a product or service in the consumers’ mind, mainly through advertising campaigns and marketing programs with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. This…
The Importance of a Social Media Presence
Social media platforms help increase awareness about brands, connect with customers, and potentially boost leads and sales. With more than three billion people around the world using social media every month, it’s certainly not a passing trend. It’s one of the most profitable and stress-free digital marketing platforms that can be used to grow your…
Plan it, make it, stretch it, wrap it, ink it, spin it, long print run it : Flexographic
Flexographic printing is a form of direct relief printing that is characterized by the use of flexible printing plates. In the past, these printing plates were always made of rubber, whereas today, flexible photopolymer printing plates might also be used. These plates have a slightly raised image of the content on them, they’re inked, and…
The Best Time of Day to Post on Social Media
When it comes to social media, gauging the right time or times to post is considered crucial to maximize post interactions. At Remixed, we specialize in social media marketing, and have studied the best times to post. But, it is imperative to note the data isn’t necessarily applicable for every type of audience. A few…
