What is Branding? And, Why is it Important for Your Business?

By definition, branding is the process involved in creating a unique name, image, and overarching identity for a product or service in the consumers’ mind, mainly through advertising campaigns and marketing programs with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

This is crucial for any business, because of the overall impact it has on your company. Branding can change how people perceive your brand, and even interact with it. When done well, branding can drive new business by increasing brand awareness, which, in turn, elevates marketshare and margins.

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6 Benefits of Choosing a Local Agency

A local agency will understand the local market. Remember those global branding fails? The large corporations launching those campaigns did not understand the market they were advertising to. When working with a local agency, you won’t have any time zone differences to worry about. Everyone is on the same page, the same schedule! A local…

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6 Reasons why a Strong Brand is Important for your Small Business

Branding gives you recognition. Branding puts a face onto your business. Branding establishes trust. Consumers are going to feel more comfortable purchasing from a polished and legitimate business. Branding supports advertising. Advertising is an important component of a brand. Branding builds your financial value. Strong branding often guarantees future business. Branding inspires employees. A brand…

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Plan it, make it, stretch it, wrap it, ink it, spin it, long print run it : Flexographic

Flexographic printing is a form of direct relief printing that is characterized by the use of flexible printing plates. In the past, these printing plates were always made of rubber, whereas today, flexible photopolymer printing plates might also be used. These plates have a slightly raised image of the content on them, they’re inked, and…

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5 Ways a Well-Built Brand Makes Your Company Money

When you’ve built a brand, it makes it easier for your target audiences to notice you and recognize you. Amidst all the loud marketing, a strong brand allows a customer to clearly see what your business is and why your offerings matter to them. This makes it more compelling and more likely they will patronize…

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8 Signs You Need to Update Your Brand

Your brand is outdated. Maybe the logo looks old fashioned instead of timeless, or the core messaging has evolved. Sometimes things change, and that’s ok. Your target audience has changed. Whether you need to refocus on your current audience, or reach a new audience entirely, it’s time to reassess your brand. You are undergoing a…

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Why Colors Matter

When choosing colors for your brand, there is a lot to consider. Certain colors are often associated with certain traits or even expectations the public may have as it relates to what your organization offers. These associations can bridge the gap between your branding materials and target audiences. Just because your favorite color is fluorescent…

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Different Applications of Graphic Design Skills

There are a lot of different possible applications for graphic design. Some graphic designers or agencies will specialize, or be niche-specific. However, many brands often require numerous avenues for approaching brand awareness. Since a branding agency concerns itself with your brand on a comprehensive level—from the tiniest details to the big picture—they can be a…

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Do You Need a Social Media Presence?

The answer is a definitive, yes. Maintaining a consistent social media presence helps establish your brand, enforces brand cohesiveness, helps strengthen connections with existing clients, and builds trust with potential clients. An effective social media strategy requires strategic planning and a committed effort, but has many benefits for your business. Your business’s social media content…