By definition, branding is the process involved in creating a unique name, image, and overarching identity for a product or service in the consumers’ mind, mainly through advertising campaigns and marketing programs with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
This is crucial for any business, because of the overall impact it has on your company. Branding can change how people perceive your brand, and even interact with it. When done well, branding can drive new business by increasing brand awareness, which, in turn, elevates marketshare and margins.
The Best Time of Day to Post on Social Media
When it comes to social media, gauging the right time or times to post is considered crucial to maximize post interactions. At Remixed, we specialize in social media marketing, and have studied the best times to post. But, it is imperative to note the data isn’t necessarily applicable for every type of audience. A few…
Why Colors Matter
When choosing colors for your brand, there is a lot to consider. Certain colors are often associated with certain traits or even expectations the public may have as it relates to what your organization offers. These associations can bridge the gap between your branding materials and target audiences. Just because your favorite color is fluorescent…
A Brand Refresh fit for a (Burger) King
Not too long ago, Burger King underwent a major brand refresh not too long ago! They hadn’t rebranded since 1999, and this new rebrand feels super fresh and juicy. At first glance, some may think they simply returned to their most successful old logos, of which appeared in 1969 and 1994 – but it’s so…
A Brief Bio of Paul Rand
Even if you aren’t familiar with the name Paul Rand, you are definitely familiar with his work. Paul Rand was an American graphic designer and art director, who essentially defined the visual culture in America in the decades following World War II – and revolutionized how we think about corporate logos today. He was born…
6 Reasons why a Strong Brand is Important for your Small Business
Branding gives you recognition. Branding puts a face onto your business. Branding establishes trust. Consumers are going to feel more comfortable purchasing from a polished and legitimate business. Branding supports advertising. Advertising is an important component of a brand. Branding builds your financial value. Strong branding often guarantees future business. Branding inspires employees. A brand…
Avoid These 6 Branding Mistakes
Not getting the logo right. Designing a logo yourself (just for now) may seem like a good idea, at first. But, changing a logo mid-stream can be complicated. If you aren’t widely recognized, you could lose what brand equity you may have already established. If you are, you could confuse, alienate and ultimately lose your…
The Importance of a Social Media Presence
Social media platforms help increase awareness about brands, connect with customers, and potentially boost leads and sales. With more than three billion people around the world using social media every month, it’s certainly not a passing trend. It’s one of the most profitable and stress-free digital marketing platforms that can be used to grow your…
What is the Difference Between Serif and Sans-Serif Typefaces?
You may have heard the terms serif and sans-serif before, but do you know what those terms actually mean? In typography, a serif is a small line, stroke, or other decorative flair regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. “Sans”…
