Clear space refers to a specific amount of are a logo is defined to have on all sides (in a brand standards manual or house style guide), no matter where the logo is applied. The reason for clear space is to ensure the logo maximizes visibility and impact. There is no set rule for defining a logo’s clear space, but it is not a convoluted process.
When looking at the designed logo, an element that is a standard, or base size, in the design is often picked as the guide. For instance, this could be the height or width of a particular letter in the logotype or a particular design element, or even a portion of one of these components. The selected base element is called the indicator. The dimensions of the indicator will be the basis for the clear space area. To determine the area of clear space, measure exactly one indicator unit from the farthest vertical and horizontal points of the logo. This is the area surrounding the logo that must remain clear, or empty. This dictates how close to the edge of a design the logo can be placed, or how close other design elements or information can be to the logo, while ensuring the design still appears balanced and the logo, itself, remains its impactful.
Content Creation in the Era of Short Attention Spans
In today’s fast-paced digital landscape, content creators face the challenge of capturing and retaining audience attention. With dramatically shortened attention spans, creators must adapt their strategies to keep audiences engaged. Here are some effective approaches: Prioritize Brevity and Clarity: Content creators should focus on short, concise messaging that gets straight to the point. Users tend…
How Decades of Solid Branding Saved Coca-Cola from the Pepsi Challenge
The Pepsi Challenge was a marketing campaign started in 1975. It was simply a blind taste test between Pepsi and Coca-Cola, touting that even Coca-Cola fans choose Pepsi. It was a wildly successful marketing strategy that they revisited for decades. Coca-Cola even ran their own private tastes test, through which they found Pepsi was indeed…
What is Brand Consistency and Why is it Important?
Brand consistency means always delivering messages aligned with the core brand values in the same tone, presenting the brand’s visual language in a consistent way, and repeating the same colors throughout the cohesive brand experience. Over time, these elements become ingrained in the minds of consumers, and they’re more likely to remember your brand. Brand…
8 Signs You Need to Update Your Brand
In today’s ever-changing business landscape, it’s important for companies to continually assess and update their brand to remain relevant and competitive. A brand is more than just a logo; it’s the perception that customers have of your business. Therefore, if your brand is outdated or suffering from negative perceptions, it’s time to re-evaluate and refresh…
Color Psychology
Color psychology is the study of hues as a determinant of human behavior. Colors can cause certain emotional reactions, and even influence perceptions that are not necessarily conscious. Color psychology is used all around us, taking its cues from nature, and should be considered in marketing and branding. The following are just some common color…
5 Ways a Well-Built Brand Makes Your Company Money
We all know standing out in a crowded market is essential for success. One way to do that is by creating and maintaining a well-built brand. After all, your brand is more than just a logo and a tagline, it’s the image and perception that customers have of your business. A strong brand sets you…
The Foundations of Branding
The foundations of your brand is your logo, your messaging, website, imagery and promotional materials. Keeping a consistent brand is critically necessary when it comes to building brand equity. Brand equity adds value to your company based on the core values you promote, and comes in the form of perceived quality. Brand consistency is key…
What is Branding?
Now, we all know that building a strong brand is no laughing matter, but that doesn’t mean we can’t have a little fun along the way. After all, who said branding has to be boring? So, let’s start by defining what a brand really is. Think of it as your business’s personality, it’s what sets…
