What is Clear Space?

Clear space refers to a specific amount of are a logo is defined to have on all sides (in a brand standards manual or house style guide), no matter where the logo is applied. The reason for clear space is to ensure the logo maximizes visibility and impact. There is no set rule for defining a logo’s clear space, but it is not a convoluted process.

When looking at the designed logo, an element that is a standard, or base size, in the design is often picked as the guide. For instance, this could be the height or width of a particular letter in the logotype or a particular design element, or even a portion of one of these components. The selected base element is called the indicator. The dimensions of the indicator will be the basis for the clear space area. To determine the area of clear space, measure exactly one indicator unit from the farthest vertical and horizontal points of the logo. This is the area surrounding the logo that must remain clear, or empty. This dictates how close to the edge of a design the logo can be placed, or how close other design elements or information can be to the logo, while ensuring the design still appears balanced and the logo, itself, remains its impactful.

small-business-DHZ8SE6

6 Reasons why a Strong Brand is Important for your Small Business

Building a strong brand is a critical component of any successful business. A well-crafted brand strategy not only helps businesses establish recognition and build trust with their customers, but also supports advertising efforts and inspires employees. Furthermore, strong branding can increase a business’s financial value and generate new business opportunities through word-of-mouth referrals. As the…

Retro effect faded and toned image of a graphic designer working with digital tablet pen, over black background.

Different Applications of Graphic Design Skills

There are a lot of different possible applications for graphic design. Some graphic designers or agencies will specialize, or be niche-specific. However, many brands often require numerous avenues for approaching brand awareness. Since a branding agency concerns itself with your brand on a comprehensive level—from the tiniest details to the big picture—they can be a…

Connecting icon people square wooden block for social media people network concept

Do You Need a Social Media Presence?

The answer is a definitive, yes. Maintaining a consistent social media presence helps establish your brand, enforces brand cohesiveness, helps strengthen connections with existing clients, and builds trust with potential clients. An effective social media strategy requires strategic planning and a committed effort, but has many benefits for your business. Your business’s social media content…

Clutch_Top_Branding_Agencies_2021

REMIXED Named Top Branding Agency in Orlando Award on Clutch

At REMIXED, we help brands connect with their audiences through expertly crafted branding strategies. We’re a full-service and multi-disciplinary branding agency that provides everything from brand building to message promotion to marketing management. Since 2006, we’ve been working with brands of all sizes across various industries, including hospitality, retail, entertainment, nonprofit, government, and more. We…

Crop casual man working in typography and setting colorful inks in printing equipment

When Should You Utilize Digital Printing?

Digital printing is probably what most people are most familiar with, since you probably have one at home. Inkjet printers and laser printers are found in many homes, schools, and offices. Of course, these are generally consumer-level digital printers. For digital printing, images are sent directly to the printer using digital files, as opposed to…

Cash-50

5 Ways a Well-Built Brand Makes Your Company Money

We all know standing out in a crowded market is essential for success. One way to do that is by creating and maintaining a well-built brand. After all, your brand is more than just a logo and a tagline, it’s the image and perception that customers have of your business. A strong brand sets you…

3D illustration of black pawns around a golden one standing out from the crowd. Concept of leadership

What is Branding? And, Why is it Important for Your Business?

Introduction to Branding and Its Importance Branding is the process of creating and maintaining a unique identity and image for a company or product. It involves the development of a company’s name, logo, design, and messaging to convey a specific set of values and attributes. A strong brand can help build customer loyalty, differentiate a…

colorpsych

Color Psychology

Color psychology is the study of hues as a determinant of human behavior. Colors can cause certain emotional reactions, and even influence perceptions that are not necessarily conscious. Color psychology is used all around us, taking its cues from nature, and should be considered in marketing and branding. The following are just some common color…