Clear space refers to a specific amount of are a logo is defined to have on all sides (in a brand standards manual or house style guide), no matter where the logo is applied. The reason for clear space is to ensure the logo maximizes visibility and impact. There is no set rule for defining a logo’s clear space, but it is not a convoluted process.
When looking at the designed logo, an element that is a standard, or base size, in the design is often picked as the guide. For instance, this could be the height or width of a particular letter in the logotype or a particular design element, or even a portion of one of these components. The selected base element is called the indicator. The dimensions of the indicator will be the basis for the clear space area. To determine the area of clear space, measure exactly one indicator unit from the farthest vertical and horizontal points of the logo. This is the area surrounding the logo that must remain clear, or empty. This dictates how close to the edge of a design the logo can be placed, or how close other design elements or information can be to the logo, while ensuring the design still appears balanced and the logo, itself, remains its impactful.
8 Signs You Need to Update Your Brand
Your brand is outdated. Maybe the logo looks old fashioned instead of timeless, or the core messaging has evolved. Sometimes things change, and that’s ok. Your target audience has changed. Whether you need to refocus on your current audience, or reach a new audience entirely, it’s time to reassess your brand. You are undergoing a…
10 of the Most Recognized Logos in the World
We’ve compiled a list of the world’s most recognized logos. Yes, many of these logos have gone through some tweaks throughout the years, but for fun, we listed the year the first version of their current logo appeared. Some of these companies have even been around longer than their currently recognizable logo! It just goes…
Avoid These 6 Branding Mistakes
Not getting the logo right. Designing a logo yourself (just for now) may seem like a good idea, at first. But, changing a logo mid-stream can be complicated. If you aren’t widely recognized, you could lose what brand equity you may have already established. If you are, you could confuse, alienate and ultimately lose your…
REMIXED Named Top Branding Agency in Orlando Award on Clutch
At REMIXED, we help brands connect with their audiences through expertly crafted branding strategies. We’re a full-service and multi-disciplinary branding agency that provides everything from brand building to message promotion to marketing management. Since 2006, we’ve been working with brands of all sizes across various industries, including hospitality, retail, entertainment, nonprofit, government, and more. We…
Advertising, Marketing, or Branding Agency?
Choosing an agency to help with your advertising, marketing, or branding needs can seem overwhelming. The agency you choose will play an important role in determining how your potential clients view your company. Which one do you need? If you imagine agencies in healthcare terms – marketing agencies are generalists (the basic needs), advertising agencies…
A Brand Refresh fit for a (Burger) King
Not too long ago, Burger King underwent a major brand refresh not too long ago! They hadn’t rebranded since 1999, and this new rebrand feels super fresh and juicy. At first glance, some may think they simply returned to their most successful old logos, of which appeared in 1969 and 1994 – but it’s so…
How Dunkin’ Successfully Rebranded in 2019
The history of Dunkin’ began with a restaurant called “Open Kettle” in Massachusetts, in 1948. Founder William Rosenberg served donuts for five cents and premium cups of coffee for ten cents. Rosenberg renamed his restaurant “Dunkin’ Donuts” in 1950, and franchised his brand in 1955. Since 1950, the number of Dunkin’ restaurants has increased to…
What is Brand Consistency and Why is it Important?
Brand consistency means always delivering messages aligned with the core brand values in the same tone, presenting the brand’s visual language in a consistent way, and repeating the same colors throughout the cohesive brand experience. Over time, these elements become ingrained in the minds of consumers, and they’re more likely to remember your brand. Brand…
