What is the Difference Between Serif and Sans-Serif Typefaces?

You may have heard the terms serif and sans-serif before, but do you know what those terms actually mean? In typography, a serif is a small line, stroke, or other decorative flair regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. “Sans” means “without,” so a sans-serif font is one that does not have the extending features called “serifs” at the end of strokes.

Serif typefaces are considered more traditional, as they have been around since the earliest examples of typography. They are considered easier to read by some, as the serifs help separate the letters and words for our eyes. You can find serif fonts in most newspapers, books, and magazines. An example of a serif font family you are most likely familiar with is Times New Roman.

Sans-serif typefaces are considered more modern by some. The lack of the decorative flair can make them seem “cleaner.” They are often found on digital screens in blogs, websites, and software applications. An example of a sans-serif font family you are probably familiar with is Helvetica. Although, the one you are looking at right now is Gotham.

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Remixed’s 10 Step Process

Our 10-step process is the backbone of our customer journey. From the initial discovery phase, where we listen to the client and understand their strategic objectives, to strategic development, design, multiple rounds of refinement, and the final deployment of deliverables, clients should experience an engaging, collaborative, and satisfying journey with our agency. Listen (Discovery Phase):…

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5 Ways a Well-Built Brand Makes Your Company Money

We all know standing out in a crowded market is essential for success. One way to do that is by creating and maintaining a well-built brand. After all, your brand is more than just a logo and a tagline, it’s the image and perception that customers have of your business. A strong brand sets you…

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8 Signs You Need to Update Your Brand

In today’s ever-changing business landscape, it’s important for companies to continually assess and update their brand to remain relevant and competitive. A brand is more than just a logo; it’s the perception that customers have of your business. Therefore, if your brand is outdated or suffering from negative perceptions, it’s time to re-evaluate and refresh…

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Flexible vs. Fixed Agency Pricing

Understanding the Key Advantages of Selecting a Digital Agency with Flexible Pricing vs. a Traditional Agency with Fixed Pricing. When it comes to selecting an agency meant to augment a marketing team or department, it’s critical to understand the limitations pricing models create or eliminate. Businesses must find an agency partner that understands their brand’s…

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Plan it, make it, stretch it, wrap it, ink it, spin it, long print run it : Flexographic

Flexographic printing is a form of direct relief printing that is characterized by the use of flexible printing plates. In the past, these printing plates were always made of rubber, whereas today, flexible photopolymer printing plates might also be used. These plates have a slightly raised image of the content on them, they’re inked, and…

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REMIXED Named Top Branding Agency in Orlando Award on Clutch

At REMIXED, we help brands connect with their audiences through expertly crafted branding strategies. We’re a full-service and multi-disciplinary branding agency that provides everything from brand building to message promotion to marketing management. Since 2006, we’ve been working with brands of all sizes across various industries, including hospitality, retail, entertainment, nonprofit, government, and more. We…

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How Decades of Solid Branding Saved Coca-Cola from the Pepsi Challenge

The Pepsi Challenge was a marketing campaign started in 1975. It was simply a blind taste test between Pepsi and Coca-Cola, touting that even Coca-Cola fans choose Pepsi. It was a wildly successful marketing strategy that they revisited for decades. Coca-Cola even ran their own private tastes test, through which they found Pepsi was indeed…

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What Makes a Logo Successful?

A logo serves to represent your company through a visual image that can be easily understood and recognized. Logos generally involve symbols, stylized text, or both. A good logo should create memorable impressions on your target audience, and set your company apart from your competitors. So, what makes a logo successful? A successful logo will…