You may have heard the terms serif and sans-serif before, but do you know what those terms actually mean? In typography, a serif is a small line, stroke, or other decorative flair regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. “Sans” means “without,” so a sans-serif font is one that does not have the extending features called “serifs” at the end of strokes.
Serif typefaces are considered more traditional, as they have been around since the earliest examples of typography. They are considered easier to read by some, as the serifs help separate the letters and words for our eyes. You can find serif fonts in most newspapers, books, and magazines. An example of a serif font family you are most likely familiar with is Times New Roman.
Sans-serif typefaces are considered more modern by some. The lack of the decorative flair can make them seem “cleaner.” They are often found on digital screens in blogs, websites, and software applications. An example of a sans-serif font family you are probably familiar with is Helvetica. Although, the one you are looking at right now is Gotham.
The Foundations of Branding
The foundations of your brand is your logo, your messaging, website, imagery and promotional materials. Keeping a consistent brand is critically necessary when it comes to building brand equity. Brand equity adds value to your company based on the core values you promote, and comes in the form of perceived quality. Brand consistency is key…
Different Applications of Graphic Design Skills
There are a lot of different possible applications for graphic design. Some graphic designers or agencies will specialize, or be niche-specific. However, many brands often require numerous avenues for approaching brand awareness. Since a branding agency concerns itself with your brand on a comprehensive level—from the tiniest details to the big picture—they can be a…
6 Reasons why a Strong Brand is Important for your Small Business
Building a strong brand is a critical component of any successful business. A well-crafted brand strategy not only helps businesses establish recognition and build trust with their customers, but also supports advertising efforts and inspires employees. Furthermore, strong branding can increase a business’s financial value and generate new business opportunities through word-of-mouth referrals. As the…
Avoid These 6 Branding Mistakes
In today’s highly competitive market, a strong brand presence is essential for any business to thrive. But building and maintaining a powerful brand is no easy feat. It requires careful attention to detail, strategic planning, and consistency. Unfortunately, many businesses falter by making critical branding and marketing mistakes that can hinder their long-term success. From…
How Good Branding Saves Your Company Money
Many businesses make the mistake of throwing money at marketing without thinking enough about their brand, as a whole. Paid media campaigns might garner attention, but they can’t necessarily retain it and convert as many customers without solid branding. A company with a consistent, strong perception amongst audiences will always outperform competitors with the same…
Typefaces & Fonts Do More Than Transmit Words
Do the typefaces and fonts you choose for your brand materials matter? As long as it’s in a language the audience understands, they’ll get the intended message, right? Wrong. Typefaces and fonts are essentially the shapes of the letters. Shapes are multi-sensory, meaning they affect more than one of your senses and can easily elicit…
The Best Time of Day to Post on Social Media
When it comes to social media, gauging the right time or times to post is considered crucial to maximize post interactions. At Remixed, we specialize in social media marketing, and have studied the best times to post. But, it is imperative to note the data isn’t necessarily applicable for every type of audience. A few…
Color Psychology
Color psychology is the study of hues as a determinant of human behavior. Colors can cause certain emotional reactions, and even influence perceptions that are not necessarily conscious. Color psychology is used all around us, taking its cues from nature, and should be considered in marketing and branding. The following are just some common color…
