When Should You Utilize Digital Printing?

Digital printing is probably what most people are most familiar with, since you probably have one at home. Inkjet printers and laser printers are found in many homes, schools, and offices. Of course, these are generally consumer-level digital printers. For digital printing, images are sent directly to the printer using digital files, as opposed to how offset printing works. This process eliminates the need for any printing plates, which are used in other types of printing. So, when is digital printing your best choice for the job?

When you are short on time. Since there are no printing plates to prepare, there are significantly fewer steps in the digital printing process. As a result, the final product can be delivered quicker.

When cost is an issue. Once again, because printing plates are not required, there is less investment involved to set up a single job. You aren’t short changing yourself either. Digital printing also offers up impressive consistency and quality results, when using commercially available resources.

When you only require a short run. Digital printing is the ideal method of producing short to medium print runs compared to traditional methods. If you just need one print, no problem.

When you require customization. For some printing projects, you need accurate, up-to-date content that always needs changing. Or, maybe you just need to correct a mistake? Digital printing provides the most affordable solution to customize marketing materials, direct mail pieces and letters, business cards, and more.

Paul-Rand-Famous-Graphic-Designer1

A Brief Bio of Paul Rand

Even if you aren’t familiar with the name Paul Rand, you are definitely familiar with his work. Paul Rand was an American graphic designer and art director, who essentially defined the visual culture in America in the decades following World War II – and revolutionized how we think about corporate logos today. He was born…

Piggy bank on calculator concept for saving, accounting, banking and business account

How Good Branding Saves Your Company Money

Many businesses make the mistake of throwing money at marketing without thinking enough about their brand, as a whole. Paid media campaigns might garner attention, but they can’t necessarily retain it and convert as many customers without solid branding. A company with a consistent, strong perception amongst audiences will always outperform competitors with the same…

Jax Beach Water Tower

What Makes a Logo Successful?

A logo serves to represent your company through a visual image that can be easily understood and recognized. Logos generally involve symbols, stylized text, or both. A good logo should create memorable impressions on your target audience, and set your company apart from your competitors. So, what makes a logo successful? A successful logo will…

alphabet-letters-from-magazine-867x1024

Typefaces & Fonts Do More Than Transmit Words

Do the typefaces and fonts you choose for your brand materials matter? As long as it’s in a language the audience understands, they’ll get the intended message, right? Wrong. Typefaces and fonts are essentially the shapes of the letters. Shapes are multi-sensory, meaning they affect more than one of your senses and can easily elicit…

bergerking_cinematic_4k_8bbc74b7-7795-4a4f-a54c-fc9e7bb8e7a2

The Future of Branding: How Technology is Shaping the Industry

Executive Summary As we move further into the digital age, technology continues to revolutionize the branding landscape. This white paper will examine the key technological developments shaping the future of branding and discuss how businesses can leverage these advancements to create stronger brand identities, enhance customer experiences, and maintain a competitive edge. Topics covered include…

Wrong_Way_sign_in_Leverett_Circle,_May_2013

Avoid These 6 Branding Mistakes

In today’s highly competitive market, a strong brand presence is essential for any business to thrive. But building and maintaining a powerful brand is no easy feat. It requires careful attention to detail, strategic planning, and consistency. Unfortunately, many businesses falter by making critical branding and marketing mistakes that can hinder their long-term success. From…

color-chart-on-brown-wooden-table

Why Colors Matter

Choosing the right colors for your brand is a crucial step in building a strong and effective visual identity. While color preference is subjective, certain colors are associated with specific traits or emotions that can influence how your brand is perceived by your target audiences. Understanding color psychology and its impact on branding can help…

branding-3SDKWMS

Why You Should Care About Branding Your Business

It is safe to assume most everyone will look you up on Google prior to visiting your business, hiring you for a service, or purchasing your products and/or services. Whenever you interact with people, whether in-person or online, how you present your brand is exceedingly important. Think of all of the brands you know. While…