It is safe to assume most everyone will look you up on Google prior to visiting your business, hiring you for a service, or purchasing your products and/or services. Whenever you interact with people, whether in-person or online, how you present your brand is exceedingly important.
Think of all of the brands you know. While your impression may be positive, negative or somewhere in between, you are likely to automatically perceive them as credible based on the fact that they are known brands. Branding can help increase your own credibility by improving the perception of your business. People buy more from companies they feel they can trust.
Branding may also make you look more established, even if your company has only been in business for a short period of time. It can make a small business look like a Fortune 500 company, which will boosts credibility and allows them to compete with significantly larger brands.
No matter your approach to branding, it is critical to consider what your audience expects of brands such as yours, and find ways to create that brand connection.
8 Signs You Need to Update Your Brand
Your brand is outdated. Maybe the logo looks old fashioned instead of timeless, or the core messaging has evolved. Sometimes things change, and that’s ok. Your target audience has changed. Whether you need to refocus on your current audience, or reach a new audience entirely, it’s time to reassess your brand. You are undergoing a…
The Foundations of Branding
The foundations of your brand is your logo, your messaging, website, imagery and promotional materials. Keeping a consistent brand is critically necessary when it comes to building brand equity. Brand equity adds value to your company based on the core values you promote, and comes in the form of perceived quality. Never underestimate branding. And,…
Why Colors Matter
When choosing colors for your brand, there is a lot to consider. Certain colors are often associated with certain traits or even expectations the public may have as it relates to what your organization offers. These associations can bridge the gap between your branding materials and target audiences. Just because your favorite color is fluorescent…
Comical Global Branding Fails
Even the biggest brands can make mistakes when bringing their brand to new markets. A company should always carefully research and identify any cultural differences, or language translations, when expanding their business. You want to catch any possible missteps before they happen. Here are some epic fails for a good laugh. Coca-Cola When first launched…
Color Psychology
Color psychology is the study of hues as a determinant of human behavior. Colors can cause certain emotional reactions, and even influence perceptions that are not necessarily conscious. Color psychology is used all around us, taking its cues from nature, and should be considered in marketing and branding. The following are just some common color…
How Dunkin’ Successfully Rebranded in 2019
The history of Dunkin’ began with a restaurant called “Open Kettle” in Massachusetts, in 1948. Founder William Rosenberg served donuts for five cents and premium cups of coffee for ten cents. Rosenberg renamed his restaurant “Dunkin’ Donuts” in 1950, and franchised his brand in 1955. Since 1950, the number of Dunkin’ restaurants has increased to…
6 Reasons why a Strong Brand is Important for your Small Business
Branding gives you recognition. Branding puts a face onto your business. Branding establishes trust. Consumers are going to feel more comfortable purchasing from a polished and legitimate business. Branding supports advertising. Advertising is an important component of a brand. Branding builds your financial value. Strong branding often guarantees future business. Branding inspires employees. A brand…
How Good Branding Saves Your Company Money
Many businesses make the mistake of throwing money at marketing without thinking enough about their brand, as a whole. Paid media campaigns might garner attention, but they can’t necessarily retain it and convert as many customers without solid branding. A company with a consistent, strong perception amongst audiences will always outperform competitors with the same…
