Art 31
Experiencing Art
Brand Strategy Development / Visual Identity Design / Brand Voice Development / Brand Implementation / Brand Management / Integrated Marketing / Experiential
Art 31 was a thirty-one-day-long event that ran throughout the month of March. Luminaries in the art world displayed their works in the revered museum, while each day presented a vast array of programming, culminating in a fundraising gala.
Challenge
Remixed was tasked with creating a visual language, along with campaign materials, to attract local residents and cultural tourists to experience a month-long immersive art extravaganza.
Solution
Remixed created a sub-brand for Art & History Museums - Maitland that employed vivid colors, yet was designed to recede in order to featured artists. The result was exhibited through signage, advertising, and various collateral.
