
Crooked Bayou
let's get crooked
Brand Strategy Development / Visual Identity Design / Brand Voice Development / Brand Implementation / Experiential
Local hot spot, Crooked Bayou, served up Cajun dishes and no frill cocktails with funk and flare. The relaxed yet colorful atmosphere was great for a quick bite or a long happy hour.
Challenge
Remixed was asked to reposition the brand, making it more sophisticated than just some local watering hole. The owner wanted to update the vibe and enhance its character.
Solution
Remixed updated the logo, introduced rich textures, captured and photographed candid moments as food hit the tables, cocktails were made on the bar mats, and the DJ spun records. With a prioritized menu, refreshed series of campaigns, and fresh website, Crooked Bayou was ready for market.