
Righteous Rights
Empower Prosperity
Brand Strategy Development / Visual Identity Design / Brand Voice Development / Brand Implementation
Righteous Roots delivers information resources to underserved communities, enabling access to critical tools for mental wellness, financial literacy, nutritional acumen, and scholarship opportunities — activating potential and empowering prosperity.
Challenge
This non-profit created to assist disadvantaged and marginalized people of color asked Remixed to create a brand that felt strong yet accessible, while mitigating the stigma that comes with asking for help — especially in the realms of finance and mental wellness.
Solution
Remixed developed a messaging system and visual language meant to appear professional and compassionate. We exhibited a connection with community across a range of deliverables that included corporate communications and invitations to participate in acts of giving.