
Biltmore Hat Co.
The Hat Trick
Brand Strategy Development / Visual Identity Design / Brand Voice Development / Brand Implementation / Brand Management / Integrated Marketing / Experiential
Since 1917, Biltmore Hat Company has been a beacon of millinery innovation, enhancing style for both men and women. Biltmore has found its place in history, notably in the origin of the hockey “hat trick”. Uniting vintage aesthetics with modern fashion, Biltmore stands for timeless appeal in the dynamic world of style.
Challenge
Remixed was charged with refreshing and re-imagining the historic brand in much need of streamlining and a sharper focus on its target audiences — in the stores and at the markets.
Solution
Remixed developed a messaging system and visual language meant to appear professional and compassionate. We exhibited a connection with community across a range of deliverables that included corporate communications and invitations to participate in acts of giving.