
Christmas Nights In Lights
Making Spirits Bright
Brand Strategy Development / Visual Identity Design / Brand Voice Development / Brand Implementation / Brand Management / Integrated Marketing / Experiential
As holiday season in Orlando is ushered in, Christmas Nights In Lights unfolds, offering an immersive drive-thru light show. Notably the largest in Central Florida, this spectacle syncs over 1.5 million lights to holiday classics directly tuned into each vehicle’s stereo, providing a personal and magical experience for all visitors.
Challenge
Remixed faced the task of building a unique brand for Christmas Nights In Lights, a new holiday event in Orlando. The brand needed to encapsulate the magic of the event and stand out amidst a competitive market of world-renowned attractions.
Solution
Remixed created a cohesive brand that embodied the enchantment of Christmas Nights In Lights, developing a resonant name, unified visuals, and a strategic messaging strategy. Their award-winning advertising campaign effectively launched the event as a must-visit holiday attraction.