Digital printing is probably what most people are most familiar with, since you probably have one at home. Inkjet printers and laser printers are found in many homes, schools, and offices. Of course, these are generally consumer-level digital printers. For digital printing, images are sent directly to the printer using digital files, as opposed to how offset printing works. This process eliminates the need for any printing plates, which are used in other types of printing. So, when is digital printing your best choice for the job?
When you are short on time. Since there are no printing plates to prepare, there are significantly fewer steps in the digital printing process. As a result, the final product can be delivered quicker.
When cost is an issue. Once again, because printing plates are not required, there is less investment involved to set up a single job. You aren’t short changing yourself either. Digital printing also offers up impressive consistency and quality results, when using commercially available resources.
When you only require a short run. Digital printing is the ideal method of producing short to medium print runs compared to traditional methods. If you just need one print, no problem.
When you require customization. For some printing projects, you need accurate, up-to-date content that always needs changing. Or, maybe you just need to correct a mistake? Digital printing provides the most affordable solution to customize marketing materials, direct mail pieces and letters, business cards, and more.
Remixed’s 10 Step Process
Our 10-step process is the backbone of our customer journey. From the initial discovery phase, where we listen to the client and understand their strategic objectives, to strategic development, design, multiple rounds of refinement, and the final deployment of deliverables, clients should experience an engaging, collaborative, and satisfying journey with our agency. Listen (Discovery Phase):…
The Importance of a Social Media Presence
Social media has become an integral part of our lives, with billions of people across the globe using these platforms to connect, engage, and share content. For businesses, social media provides a powerful opportunity to build brand awareness, connect with customers, and drive growth. In today’s competitive marketplace, having a social media presence is no…
10 of the Most Recognized Logos in the World
We’ve compiled a list of the world’s most recognized logos. Yes, many of these logos have gone through some tweaks throughout the years, but for fun, we listed the year the first version of their current logo appeared. Some of these companies have even been around longer than their currently recognizable logo! It just goes…
Plan it, make it, stretch it, wrap it, ink it, spin it, long print run it : Flexographic
Flexographic printing is a form of direct relief printing that is characterized by the use of flexible printing plates. In the past, these printing plates were always made of rubber, whereas today, flexible photopolymer printing plates might also be used. These plates have a slightly raised image of the content on them, they’re inked, and…
How Decades of Solid Branding Saved Coca-Cola from the Pepsi Challenge
The Pepsi Challenge was a marketing campaign started in 1975. It was simply a blind taste test between Pepsi and Coca-Cola, touting that even Coca-Cola fans choose Pepsi. It was a wildly successful marketing strategy that they revisited for decades. Coca-Cola even ran their own private tastes test, through which they found Pepsi was indeed…
Flexible vs. Fixed Agency Pricing
Understanding the Key Advantages of Selecting a Digital Agency with Flexible Pricing vs. a Traditional Agency with Fixed Pricing. When it comes to selecting an agency meant to augment a marketing team or department, it’s critical to understand the limitations pricing models create or eliminate. Businesses must find an agency partner that understands their brand’s…
4 Things to Consider When Embarking on a Rebrand
Your brand is the foundation of your business. It communicates who you are, what you do, and why you do it. But what happens when your brand no longer aligns with your business goals or fails to resonate with your target audience? This is where a rebrand can come into play. A rebrand can help…
The Foundations of Branding
The foundations of your brand is your logo, your messaging, website, imagery and promotional materials. Keeping a consistent brand is critically necessary when it comes to building brand equity. Brand equity adds value to your company based on the core values you promote, and comes in the form of perceived quality. Brand consistency is key…
