Not too long ago, Burger King underwent a major brand refresh not too long ago! They hadn’t rebranded since 1999, and this new rebrand feels super fresh and juicy. At first glance, some may think they simply returned to their most successful old logos, of which appeared in 1969 and 1994 – but it’s so much more than that. The brand refresh was handled by Jones Knowles Ritchie (who also recently happened to handle Dunkin’). The redesign really focuses on the basics, and is distinctly inspired by the food and philosophy of the fast food restaurant chain.
The new color palette feels very familiar, but it’s not some arbitrarily vintage color scheme. The warm orange, vibrant red, rich brown, bright green, and classic cream are derived directly from the warm burger buns, fresh tomatoes and ketchup, flame-broiled burgers, fresh lettuce and pickles, and even the onions and mayo used on their famous Whopper. Raphael Abreu, head of design at Burger King’s parent company Restaurant Brands International, shared “We wanted to use design to get people to crave our food; its flame-grilling perfection and above all, its taste.”
The new look also has a new custom semi-serif typeface aptly called “Flame”. The typeface harkens back to the Cooper Black font that was everywhere in the 70s, but feels more refined and less campy. Lisa Smith, the executive creative director from Jones Knowles Ritchie, points out that they created Flame with the idea that “it looks a little bit squishy and delicious, so you can almost taste the typeface.”
Along with the new logo, brand colors, and typeface, Burger King will be introducing new wrappers, packaging, uniforms, store design, and even an excellent favicon that elegantly showcases the initials BK as a juicy burger shape. This is a brand refresh done right, and will surely bring success to the Burger King franchise.
Comical Global Branding Fails
Even the biggest brands can make mistakes when bringing their brand to new markets. A company should always carefully research and identify any cultural differences, or language translations, when expanding their business. You want to catch any possible missteps before they happen. Here are some epic fails for a good laugh. Coca-Cola When first launched…
5 Ways a Well-Built Brand Makes Your Company Money
We all know standing out in a crowded market is essential for success. One way to do that is by creating and maintaining a well-built brand. After all, your brand is more than just a logo and a tagline, it’s the image and perception that customers have of your business. A strong brand sets you…
What is Branding? And, Why is it Important for Your Business?
Introduction to Branding and Its Importance Branding is the process of creating and maintaining a unique identity and image for a company or product. It involves the development of a company’s name, logo, design, and messaging to convey a specific set of values and attributes. A strong brand can help build customer loyalty, differentiate a…
Why You Should Care About Branding Your Business
It is safe to assume most everyone will look you up on Google prior to visiting your business, hiring you for a service, or purchasing your products and/or services. Whenever you interact with people, whether in-person or online, how you present your brand is exceedingly important. Think of all of the brands you know. While…
4 Things to Consider When Embarking on a Rebrand
Your brand is the foundation of your business. It communicates who you are, what you do, and why you do it. But what happens when your brand no longer aligns with your business goals or fails to resonate with your target audience? This is where a rebrand can come into play. A rebrand can help…
10 of the Most Recognized Logos in the World
We’ve compiled a list of the world’s most recognized logos. Yes, many of these logos have gone through some tweaks throughout the years, but for fun, we listed the year the first version of their current logo appeared. Some of these companies have even been around longer than their currently recognizable logo! It just goes…
How to Create a Brand
Building a strong brand is essential for any business looking to stand out in today’s highly competitive market. A successful branding strategy can help you connect with your target audience, build trust, and differentiate your business from your competitors. Here are some tips on how to build a strong brand for your business: Determine your…
Advertising, Marketing, or Branding Agency?
Choosing an agency to help with your advertising, marketing, or branding needs can seem overwhelming. The agency you choose will play an important role in determining how your potential clients view your company. Which one do you need? If you imagine agencies in healthcare terms – marketing agencies are generalists (the basic needs), advertising agencies…
