Advertising, Marketing, or Branding Agency?

Choosing an agency to help with your advertising, marketing, or branding needs can seem overwhelming. The agency you choose will play an important role in determining how your potential clients view your company. Which one do you need? If you imagine agencies in healthcare terms – marketing agencies are generalists (the basic needs), advertising agencies are specialists (you need something specific), and branding agencies offer a holistic (whole picture) approach. Here are some helpful tips.

Consider what services you need. Maybe you think you already know what you need developed, or maybe you need help deciding what the best move would be? Do you need help placing the ads? Be aware that some agencies have specialties in certain formats (like television ads), while others offer a wide variety of services to fill multiple needs. Also, some agencies may focus simply on creating marketing materials for you, while others may focus on helping you define your goals and needs. When you know what services you need, it is easier to find the appropriate help.

Determine your budget. Be realistic about your budget, your needs, and your desired outcome. Skimping on quality to save money is not a good idea when you consider the larger picture of your brand, and will probably cost you money in the future. At the same time, more expensive doesn’t necessarily mean better. The right agency will help advise you on getting the most bang for your buck.

Make a list of agencies you think you are interested in. Research those agencies. Study their websites. What kinds of services do they offer? Do their services fit your needs? Do you like the samples of their previous work for other clients? Once you’ve done your research, don’t be afraid to contact agencies with any questions you might still have.

After carefully considering all of the above, you should have a really good idea who you would like to work with.

color-5392266_1280

Color Psychology

Color psychology is the study of hues as a determinant of human behavior. Colors can cause certain emotional reactions, and even influence perceptions that are not necessarily conscious. Color psychology is used all around us, taking its cues from nature, and should be considered in marketing and branding. The following are just some common color…

6_Coca-Cola_bottles

How Decades of Solid Branding Saved Coca-Cola from the Pepsi Challenge

The Pepsi Challenge was a marketing campaign started in 1975. It was simply a blind taste test between Pepsi and Coca-Cola, touting that even Coca-Cola fans choose Pepsi. It was a wildly successful marketing strategy that they revisited for decades. Coca-Cola even ran their own private tastes test, through which they found Pepsi was indeed…

Piggy bank on calculator concept for saving, accounting, banking and business account

How Good Branding Saves Your Company Money

Many businesses make the mistake of throwing money at marketing without thinking enough about their brand, as a whole. Paid media campaigns might garner attention, but they can’t necessarily retain it and convert as many customers without solid branding. A company with a consistent, strong perception amongst audiences will always outperform competitors with the same…

color-chart-on-brown-wooden-table

Why Colors Matter

When choosing colors for your brand, there is a lot to consider. Certain colors are often associated with certain traits or even expectations the public may have as it relates to what your organization offers. These associations can bridge the gap between your branding materials and target audiences. Just because your favorite color is fluorescent…

Cash-50

5 Ways a Well-Built Brand Makes Your Company Money

When you’ve built a brand, it makes it easier for your target audiences to notice you and recognize you. Amidst all the loud marketing, a strong brand allows a customer to clearly see what your business is and why your offerings matter to them. This makes it more compelling and more likely they will patronize…

New York Times Square

5 Reasons Successful Branding is Important

Branding clearly delivers your message. Branding emotionally connects your target audience with what you offer. Branding motivates your audience to create a connection. Branding reinforces your credibility. Branding creates loyalty. Bonus – Branding helps you stand out in a crowd.

Lake_Eola_Park_in_Orlando_02

6 Benefits of Choosing a Local Agency

A local agency will understand the local market. Remember those global branding fails? The large corporations launching those campaigns did not understand the market they were advertising to. When working with a local agency, you won’t have any time zone differences to worry about. Everyone is on the same page, the same schedule! A local…

New+Dunkin+Packaging_951168e6-754a-45d3-8eb0-a3a3c765dd39-prv

How Dunkin’ Successfully Rebranded in 2019

The history of Dunkin’ began with a restaurant called “Open Kettle” in Massachusetts, in 1948. Founder William Rosenberg served donuts for five cents and premium cups of coffee for ten cents. Rosenberg renamed his restaurant “Dunkin’ Donuts” in 1950, and franchised his brand in 1955. Since 1950, the number of Dunkin’ restaurants has increased to…