Offset Lithography Printing

Offset Lithography is a printing technique that uses printing plates to transfer the intended image to the intended medium, usually paper. Sometimes this technique is simply called offset printing, or litho. The printing plates are often made of aluminum, but can also be plastic, rubber, paper, or even other materials. The term offset refers to the fact that the image isn’t printed directly to the print material from the plates, but is offset (transferred) to another surface that then makes contact with the print material.

The offset lithography process works by first transferring an image photographically to the printing plates. Rollers then apply a thin layer of water to the plates before adding oil-based ink. Since oil and water don’t mix, the oil-based ink doesn’t adhere to the non-image areas of the plate. A plate is prepared for each color used. Four plates are used for the common 4-color process printing – one for cyan, magenta, yellow, and black (CMYK). The inked image is then transferred to a rubber blanket, that then transfers the image onto the print material as it passes between it and another cylinder beneath the product.

Offset lithography is popular because it is great at producing consistently high quality images, and is a versatile choice since it can be used for small or high volume print jobs, as well as print on flat surfaces of various textures.

6_Coca-Cola_bottles

How Decades of Solid Branding Saved Coca-Cola from the Pepsi Challenge

The Pepsi Challenge was a marketing campaign started in 1975. It was simply a blind taste test between Pepsi and Coca-Cola, touting that even Coca-Cola fans choose Pepsi. It was a wildly successful marketing strategy that they revisited for decades. Coca-Cola even ran their own private tastes test, through which they found Pepsi was indeed…

white clouds on blue sky with copy space

What is Clear Space?

Clear space refers to a specific amount of are a logo is defined to have on all sides (in a brand standards manual or house style guide), no matter where the logo is applied. The reason for clear space is to ensure the logo maximizes visibility and impact. There is no set rule for defining…

Group of business people assembling jigsaw puzzle and represent team support and help concept

Why It’s Important To Have A Brand Promise

A brand promise is an extension of a company’s positioning. It is a value or experience which a company’s customers can expect to receive every single time they interact with that particular brand. It’s extremely important since consumers wish for companies to deliver on the brand promise consistently, time and again. They desire enhanced experiences,…

Paul-Rand-Famous-Graphic-Designer1

A Brief Bio of Paul Rand

Even if you aren’t familiar with the name Paul Rand, you are definitely familiar with his work. Paul Rand was an American graphic designer and art director, who essentially defined the visual culture in America in the decades following World War II – and revolutionized how we think about corporate logos today. He was born…

Lake_Eola_Park_in_Orlando_02

6 Benefits of Choosing a Local Agency

A local agency will understand the local market. Remember those global branding fails? The large corporations launching those campaigns did not understand the market they were advertising to. When working with a local agency, you won’t have any time zone differences to worry about. Everyone is on the same page, the same schedule! A local…

1600px-Belief+Doubt_(2012)

The Difference Between Graphic Art and Graphic Design

Graphic Art – the fine and applied art of representation, decoration, and writing or printing on flat surfaces together with the techniques and crafts associated with them. Essentially, a graphic artist may create art for the sake of art. They may want to convey a certain idea or story, or they may not. Graphic artists…

Jax Beach Water Tower

What Makes a Logo Successful?

A logo serves to represent your company through a visual image that can be easily understood and recognized. Logos generally involve symbols, stylized text, or both. A good logo should create memorable impressions on your target audience, and set your company apart from your competitors. So, what makes a logo successful? A successful logo will…

Hands of three people building a tower of wood blocks on a table, teamwork concept.

The Foundations of Branding

The foundations of your brand is your logo, your messaging, website, imagery and promotional materials. Keeping a consistent brand is critically necessary when it comes to building brand equity. Brand equity adds value to your company based on the core values you promote, and comes in the form of perceived quality. Never underestimate branding. And,…