What Makes a Logo Successful?

A logo serves to represent your company through a visual image that can be easily understood and recognized. Logos generally involve symbols, stylized text, or both. A good logo should create memorable impressions on your target audience, and set your company apart from your competitors.

So, what makes a logo successful? A successful logo will be:

  • Simple – Most consumers only focus on a logo for a short time, so the best logos are simple enough to be understood at a moment’s glance.
  • Relevant – The colors, fonts, and graphics used in a logo should clearly communicate your brand’s personality to ensure relevance to target audiences.
  • Memorable – A logo should be distinct and easily remembered by consumers in connection with your brand and company.
  • Timeless – It is not enough to have a good logo today – a logo should be timeless instead of trendy, and able to be successful for years to come with minimal updates.
  • Versatile – A good logo design will be suitable for mobile and web, for digital and print, and for every scale and shape.

With a carefully designed, successful logo you are contributing to an impactful brand identity that will attract your desired audiences, and keep their attention for a long time to come.

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6 Reasons why a Strong Brand is Important for your Small Business

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The Best Time of Day to Post on Social Media

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What is Typography?

Essentially, typography is the visual component of the written word. It is the technique, and art, of arranging letters in a way that makes the text legible, clear, and visually appealing to the reader. Typography involves the structure, size, weight, and style of the characters. It also considers the amount of space between the letters,…

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10 of the Most Recognized Logos in the World

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Typefaces & Fonts Do More Than Transmit Words

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Remixed’s 10 Step Process

Our 10-step process is the backbone of our customer journey. From the initial discovery phase, where we listen to the client and understand their strategic objectives, to strategic development, design, multiple rounds of refinement, and the final deployment of deliverables, clients should experience an engaging, collaborative, and satisfying journey with our agency. Listen (Discovery Phase):…

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Avoid These 6 Branding Mistakes

In today’s highly competitive market, a strong brand presence is essential for any business to thrive. But building and maintaining a powerful brand is no easy feat. It requires careful attention to detail, strategic planning, and consistency. Unfortunately, many businesses falter by making critical branding and marketing mistakes that can hinder their long-term success. From…