A logo serves to represent your company through a visual image that can be easily understood and recognized. Logos generally involve symbols, stylized text, or both. A good logo should create memorable impressions on your target audience, and set your company apart from your competitors.
So, what makes a logo successful? A successful logo will be:
- Simple – Most consumers only focus on a logo for a short time, so the best logos are simple enough to be understood at a moment’s glance.
- Relevant – The colors, fonts, and graphics used in a logo should clearly communicate your brand’s personality to ensure relevance to target audiences.
- Memorable – A logo should be distinct and easily remembered by consumers in connection with your brand and company.
- Timeless – It is not enough to have a good logo today – a logo should be timeless instead of trendy, and able to be successful for years to come with minimal updates.
- Versatile – A good logo design will be suitable for mobile and web, for digital and print, and for every scale and shape.
With a carefully designed, successful logo you are contributing to an impactful brand identity that will attract your desired audiences, and keep their attention for a long time to come.
When Should You Utilize Digital Printing?
Digital printing is probably what most people are most familiar with, since you probably have one at home. Inkjet printers and laser printers are found in many homes, schools, and offices. Of course, these are generally consumer-level digital printers. For digital printing, images are sent directly to the printer using digital files, as opposed to…
Remixed’s 10 Step Process
Listen to the client to understand strategic objectives and what they need to accomplish. Develop a strategy, which includes crafting the message, tone and directives. Adopt and embrace the big idea through collaboration and refinement. Our artists design concepts into effective and beautiful deliverables. Designers remix one another’s work, incorporating edits and enhancing the brand.…
What is Clear Space?
Clear space refers to a specific amount of are a logo is defined to have on all sides (in a brand standards manual or house style guide), no matter where the logo is applied. The reason for clear space is to ensure the logo maximizes visibility and impact. There is no set rule for defining…
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What is Branding? And, Why is it Important for Your Business?
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