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It is safe to assume most everyone will look you up on Google prior to visiting your business, hiring you for a service, or purchasing your products and/or services. Whenever you interact with people, whether in-person or online, how you present your brand is exceedingly important. Think of all of the brands you know. While…

Offset Lithography is a printing technique that uses printing plates to transfer the intended image to the intended medium, usually paper. Sometimes this technique is simply called offset printing, or litho. The printing plates are often made of aluminum, but can also be plastic, rubber, paper, or even other materials. The term offset refers to…

Our 10-step process is the backbone of our customer journey. From the initial discovery phase, where we listen to the client and understand their strategic objectives, to strategic development, design, multiple rounds of refinement, and the final deployment of deliverables, clients should experience an engaging, collaborative, and satisfying journey with our agency. Listen (Discovery Phase):…

Essentially, typography is the visual component of the written word. It is the technique, and art, of arranging letters in a way that makes the text legible, clear, and visually appealing to the reader. Typography involves the structure, size, weight, and style of the characters. It also considers the amount of space between the letters,…

Building a strong brand is a critical component of any successful business. A well-crafted brand strategy not only helps businesses establish recognition and build trust with their customers, but also supports advertising efforts and inspires employees. Furthermore, strong branding can increase a business’s financial value and generate new business opportunities through word-of-mouth referrals. As the…

The answer is a definitive, yes. Maintaining a consistent social media presence helps establish your brand, enforces brand cohesiveness, helps strengthen connections with existing clients, and builds trust with potential clients. An effective social media strategy requires strategic planning and a committed effort, but has many benefits for your business. Your business’s social media content…

Building a strong brand is essential for any business looking to stand out in today’s highly competitive market. A successful branding strategy can help you connect with your target audience, build trust, and differentiate your business from your competitors. Here are some tips on how to build a strong brand for your business: Determine your…

We’ve compiled a list of the world’s most recognized logos. Yes, many of these logos have gone through some tweaks throughout the years, but for fun, we listed the year the first version of their current logo appeared. Some of these companies have even been around longer than their currently recognizable logo! It just goes…

Not too long ago, Burger King underwent a major brand refresh not too long ago! They hadn’t rebranded since 1999, and this new rebrand feels super fresh and juicy. At first glance, some may think they simply returned to their most successful old logos, of which appeared in 1969 and 1994 – but it’s so…