Archive for September 2020

When it comes to branding and marketing, choosing the right agency is crucial. While larger global agencies may seem like the obvious choice, working with a local agency can provide unique benefits that can make a big difference in the …

Choosing an agency to help with your advertising, marketing, or branding needs can seem overwhelming. The agency you choose will play an important role in determining how your potential clients view your company. Which one do you need? If you …

Graphic Art – the fine and applied art of representation, decoration, and writing or printing on flat surfaces together with the techniques and crafts associated with them.

Essentially, a graphic artist may create art for the sake of art. They …

A logo serves to represent your company through a visual image that can be easily understood and recognized. Logos generally involve symbols, stylized text, or both. A good logo should create memorable impressions on your target audience, and set your …

Brand consistency means always delivering messages aligned with the core brand values in the same tone, presenting the brand’s visual language in a consistent way, and repeating the same colors throughout the cohesive brand experience. Over time, these elements become …

Choosing the right colors for your brand is a crucial step in building a strong and effective visual identity. While color preference is subjective, certain colors are associated with specific traits or emotions that can influence how your brand is …

Color psychology is the study of hues as a determinant of human behavior. Colors can cause certain emotional reactions, and even influence perceptions that are not necessarily conscious. Color psychology is used all around us, taking its cues from nature, …

Do the typefaces and fonts you choose for your brand materials matter? As long as it’s in a language the audience understands, they’ll get the intended message, right? Wrong. Typefaces and fonts are essentially the shapes of the letters. Shapes …

Even the biggest brands can make mistakes when bringing their brand to new markets. A company should always carefully research and identify any cultural differences, or language translations, when expanding their business. You want to catch any possible missteps before …

We all know standing out in a crowded market is essential for success. One way to do that is by creating and maintaining a well-built brand. After all, your brand is more than just a logo and a tagline, it’s …