We write stuff.

Every now and again, we come up with some insightful things and remember to put them somewhere for safekeeping. Well, that somewhere is here. And, generally, we write about branding, marketing, advertising, design, and anything else we think are relevant keywords.

We hope you will find value in our wisdom nuggets or knowledge bombs or whatever the hep cats call it.

If there is a topic you'd like to learn more about, or wish we had written a blog post to cover, please feel free to drop us a line.

How Good Branding Saves Your Company Money

Many businesses make the mistake of throwing money at marketing without thinking enough about their brand, as a whole. Paid media campaigns might garner attention, but they can’t necessarily retain it and convert as many customers without solid branding. A company with a consistent, strong perception amongst audiences will always outperform competitors with the same…

How Dunkin’ Successfully Rebranded in 2019

The history of Dunkin’ began with a restaurant called “Open Kettle” in Massachusetts, in 1948. Founder William Rosenberg served donuts for five cents and premium cups of coffee for ten cents. Rosenberg renamed his restaurant “Dunkin’ Donuts” in 1950, and franchised his brand in 1955. Since 1950, the number of Dunkin’ restaurants has increased to…

5 Reasons Successful Branding Is Important

In today’s highly competitive marketplace, building a strong brand identity is crucial for businesses looking to stand out and connect with their target audience. A well-crafted brand strategy not only delivers a clear and compelling message but also creates an emotional connection with customers, reinforces credibility, and inspires loyalty. In this article, we’ll explore six…

Avoid These 6 Branding Mistakes

In today’s highly competitive market, a strong brand presence is essential for any business to thrive. But building and maintaining a powerful brand is no easy feat. It requires careful attention to detail, strategic planning, and consistency. Unfortunately, many businesses falter by making critical branding and marketing mistakes that can hinder their long-term success. From…

What is Branding?

Now, we all know that building a strong brand is no laughing matter, but that doesn’t mean we can’t have a little fun along the way. After all, who said branding has to be boring? So, let’s start by defining what a brand really is. Think of it as your business’s personality, it’s what sets…

How Decades of Solid Branding Saved Coca-Cola from the Pepsi Challenge

The Pepsi Challenge was a marketing campaign started in 1975. It was simply a blind taste test between Pepsi and Coca-Cola, touting that even Coca-Cola fans choose Pepsi. It was a wildly successful marketing strategy that they revisited for decades. Coca-Cola even ran their own private tastes test, through which they found Pepsi was indeed…

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REMIXED Named Top 25 Social and Digital Media Marketing Firm by Orlando Business Journal

Today, REMIXED is named one of the Top 25 Social and Digital Media Marketing Firms in the Orlando Business Journal Book of Lists. The Book of Lists highlights leading companies across Central Florida based on market presence, reputation, and performance. Inclusion in the Top 25 affirms REMIXED’s position as a premier Orlando digital marketing agency.…

Remixed: the branding and marketing agency's building

REMIXED Receives Golden Brick Award for Downtown Arts District Rebrand

Today, REMIXED receives a Golden Brick Award from the Downtown Orlando Partnership for its transformative rebrand of the Downtown Arts District. The Golden Brick Awards recognize outstanding contributions to downtown development, placemaking, and community advancement in Orlando. This award honors REMIXED’s leadership in cultural district branding and identity development. The Downtown Arts District rebrand includes:…

Remixed: the branding and marketing agency's building

REMIXED Earns Continued Recognition at the 2012 Communicator Awards

Today, REMIXED announces continued recognition at the 2012 Communicator Awards, further establishing the agency as a leader in branding, advertising, and digital marketing. The Communicator Awards celebrate excellence across digital, print, video, and integrated marketing campaigns. Recognition from the International Academy of the Visual Arts affirms REMIXED’s consistent delivery of high level creative and strategic…

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Branding Pitfalls for Central Florida Franchises

Central Florida is a strong market for franchise growth. The region has a mix of residents, tourists, students, families, retirees, seasonal visitors, relocation buyers, healthcare consumers, convention traffic, and small business owners. That variety creates opportunity, but it also creates a branding challenge. A franchise brand has to do two things at once. It has…
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How Orlando Brands Cut Customer Acquisition Costs with Creative Testing

Customer acquisition costs are rising across industries, and Orlando brands are feeling the pressure. Whether a business is selling professional services, hospitality experiences, healthcare appointments, real estate services, home improvement, education, retail, or B2B solutions, the challenge is the same: it costs more to get attention, earn trust, and convert prospects into customers. The solution…
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Top Branding Agencies in Orlando

Choosing the right branding agency can shape how customers see, remember, and trust your business. In a growing market like Orlando, where hospitality, technology, healthcare, real estate, professional services, entertainment, and nonprofit organizations all compete for attention, branding is more than a logo. It is the strategy, messaging, design, and customer experience that help a…
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Why User Generated Content Remains a Powerful Marketing Tool

Every brand is searching for ways to build trust, stand out in crowded markets, and connect with audiences in a way that feels authentic. While new platforms and technologies continue to evolve, one strategy has remained consistently powerful across industries and channels: user generated content. Whether you are a startup building awareness or an established…
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The Fundamentals of Creating a High Impact Marketing Campaign

Every brand wants a campaign that makes a real difference. One that drives attention, builds loyal audiences, and improves results that can be measured. Whether you are a startup thinking about your first campaign or an established business ready to level up your marketing strategy, understanding the fundamentals of creating a high impact campaign will…
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REMIXED Recognized by The Manifest as One of Orlando’s Best Creative Companies

Today, REMIXED is proud to be included in The Manifest’s list of the Best Creative Companies in Orlando. Creative agencies play a critical role in shaping how organizations communicate, differentiate, and grow. The Manifest highlights firms with proven reputations for strategic execution and standout creative results. REMIXED continues to serve Orlando and beyond through: Branding
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REMIXED Named Among The Manifest’s Best Print Advertising Companies in Orlando

Today, REMIXED is honored to be included in The Manifest’s list of the Best Print Advertising Companies in Orlando. The Manifest is a respected business news and agency directory platform that identifies leading service providers based on performance, credibility, and market presence. Print remains a powerful channel for organizations seeking tangible brand experiences, and REMIXED…
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The Higgins-Berger Scale of Generative AI Ethics

A Practical Framework for Creative Agencies Navigating Generative AI Creative agencies have always been early adopters of new tools. From digital production to social platforms to automation, the industry has repeatedly absorbed emerging technology and translated it into cultural and commercial value. Generative AI is the latest chapter in that history, but it introduces a…
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REMIXED Included in GoodFirms Directory of Top Digital Marketing Companies in Florida

Today, REMIXED is pleased to be listed in GoodFirms’ directory of the Top Digital Marketing Companies in Florida. GoodFirms is a trusted research and review platform that connects businesses with high performing service providers across industries. Inclusion reflects REMIXED’s continued reputation for delivering strategic digital marketing and branding excellence. REMIXED provides full service digital marketing
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How Brands Can Build Trust Through Consistent Visual Identity

In a world packed with fleeting trends, short attention spans, and endless digital content, integrity has become a brand’s most valuable currency. Consumers don’t just buy products anymore. They buy into brands that feel familiar, authentic, and reliable. And, one of the most powerful ways to cultivate that trust is through a consistent visual identity.…
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